Perodua revealed a special edition Perodua Myvi 1.5 F.E.M. this evening at Publika, KL. The acronym stands for Female Empowerment Movement, a ‘girls-only club’ that offers rewards and privileges for lady owners/drivers of Perodua cars. Member benefits include a birthday gift, invitations to workshops and trips plus special discounts.
Only 60 units of the Myvi F.E.M. will be made available, 20 each month from now till February 2014. The car can only be purchased by F.E.M. members on a first-come-first-serve basis, which means that to be eligible, one has to be a woman aged 18 and above, plus an owner or driver of a Perodua car.
Based on the Myvi 1.5 SE, the Myvi F.E.M adds on RM4,000 worth of features at no extra cost to the ladies, which means it’s priced at RM56,027 OTR with insurance.
The F.E.M. comes with black leather seat covers (with red stitching and F.E.M. logo on the front seats) and door cards, leather-wrapped steering, a multimedia system with navigation and reverse camera, solar security film, unique F.E.M. carpet mats and a red container.
The latter goes well with the red accents on the steering wheel (bottom part and 10-2 position) and centre console, which is not too dissimilar to the Sport line treatment in BMWs. We figure that there will be some guys who fancy the red-trimmed cabin of the F.E.M. but dudes, you will have to go through your wife/sister/girlfriend first!
The Myvi F.E.M. is only available in (solid) Ivory White, with floral-themed stickers on the rear wheel area and the bonnet. The driver side door has another sticker with F.E.M.’s tagline – Love, Believe, Transform, Hear Me Roar. Elsewhere, the tailgate has a F.E.M. emblem. All are stickers, so ladies, if they’re not to your taste…
Register your interest and find out more about F.E.M. at www.peroduafem.com.my. There’s a current contest offering five units of the Samsung Galaxy Note 3 and Pandora jewellery as prizes.
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AI-generated Summary ✨
Comments on the Perodua Myvi 1.5 F.E.M. special edition reveal a mix of opinions, with many criticizing it for being sexist, unnecessary, and potentially unsafe due to attracting criminals. Some dismiss it as a marketing gimmick, emphasizing safety concerns over cosmetic stickers and features. Others highlight the car’s popularity and sales, suggesting it remains a hit regardless. There are debates about the practicality of design choices, concerns over increased risk for female drivers, and sarcastic remarks about the concept's legitimacy. Several comments also suggest other brands or upgraded safety features as better options. Overall, the sentiment leans toward skepticism and disapproval of the gender-specific marketing approach, with some recognizing it as a marketing stunt rather than a genuinely functional or safe product.