Silence may be golden, but not in this case – there’s no better way to showcase an electric vehicle with sounding things up, as is the case with Volkswagen and how it chose to focus attention on its first production EV, the e-up! city car.
An example was fitted with hidden loudspeakers as it made its way through the Swedish capital of Stockholm. Vocalist and beatbox artist Fatih Sahin sat in the rear seat of the e-up! and surprised passersby with some rather humorous imitations of driving noise.
The drive through Stockholm triggered a great deal of attention from onlookers, to say the least; buskers even spontaneously accompanied the 60 kW e-up! on its journey with guitar and flute. The video, called The streets sound different. e-mobility by Volkswagen, was produced by DDB Tribal interactive, and derived its inspiration from the Think Blue. mobility initiative.
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Doesnt mean when somebody turns their heads, means they are pleased with your car visually.
Tips for ricers.
proton emas copycat!!!
Not copycat la. Volkswagen bought Guigaro, which owns all designs including Proton Emas. Although the Up was penned earlier than the Emas.
A+ for efficiency.
A++ for creativity.
Well that was one pretty funny and creative way of gaining attentions.
I thought it was obvious the buskers were part of the act