Hyundai Premium Autoworld - Exterior

Hyundai-Sime Darby Motors (HSDM) has unveiled its first showroom in Malaysia to sport the new Global Dealership Space Identity (GDSI) design theme. The new concept is a collaboration between Hyundai Motor Company and Delugan Meissl Associated Architects – a firm known for its modern and dynamic design.

As part of Hyundai’s ‘Modern Premium’ concept, the new showroom identity aims on improving customer service and the overall ownership experience. The GDSI approach is said to take its design cues from nature, featuring an open showroom with floor-to-ceiling glass walls and the inclusion of greens in the interior.

The interior of the new showrooms will include a more contemporary atmosphere via the inclusion of modern furniture, lounge chairs and warm lighting. “We are confident that this new concept will elevate the status of the Hyundai brand further, which will result in greater customer confidence in the brand,” said HSDM managing director Lau Yit Mun.

A total of eight GDSI showrooms are expected to be built all over Peninsular Malaysia by the end of 2015. Of the eight, three will be 1S showrooms while the remaining five will be 3S centres. The first GDSI showroom – Premium Autoworld – is now open everyday from 10am to 6pm at T199, Jalan Munshi Abdullah, 75100 Melaka.