There’s something about being British that suits the character of a villain so well. Is it the accent? Is it the unflappable demeanour? Is it the old-world charm? Or is it… the cat?

You watch this dark commercial and be the judge – “It’s time for a change. A new plan needs a new boss. It’s time for something more surprising, more British, more Jaguar. Unleash the cat,” snarls actor Tom Hiddleston as he releases a sinister pack of Jaguar XEs into the wild, erm, we mean London’s streets.

Along the way, he manages to feed a bow tie to his pet big cat (presumably belonging to the old boss?), while his partner-in-crime Nicholas Hoult transforms an electronic F-Type blueprint into that of the XE with just a touch of the palm. Oh yes, it is good to be bad.

We recently danced with the new compact cat in northern Spain – find out what we think of the 180 PS 2.0 litre Ingenium diesel, 240 PS 2.0 litre petrol and 340 PS 3.0 litre supercharged V6 versions here.