VIDEO: Toyota and Back to the Future collaborate in a series of Toyota Mirai promotional clips

It’s been 30 years since the Back to the Future movie first premiered. In collaboration with Toyota, the time travelling duo, better known by their stage names, Dr. Emmett Brown (Christoper Lloyd) and Marty McFly (Michael J. Fox) are seen in a video, talking about the things they actually got right in the movie – now that the future is actually here.

But what has Toyota got to do with all of this? The video is the first part of a series of clips which are expected to follow, leading up to October 21 where a full video will be released and when the Toyota Mirai officially goes on sale in California, concurrently. It’s also the same date Marty McFly first travelled into the future.

Bill Fay, Toyota division group vice president and general manager said, “this Back to the Future-inspired milestone has taken 30 years to arrive, and Toyota has been developing hydrogen fuel cell technology almost that long, there’s no better way to generate excitement for a turning point in automotive history than with a film that celebrated the possibilities of the future.”

Apart from that, a Back to the Future party is slated to take place in California on October 20, as the clock approaches midnight. Although the Mirai will be the main star of the evening, Toyota will also be re-creating the Toyota Tacoma that we saw in the movie.

Not powered by plutonium like the DeLorean (fortunately). the Toyota Mirai is a hydrogen fuel-cell electric vehicle with an estimated driving range of 502 km on a single fill of the “H” element. With 3.1 kW/L of power, the Mirai makes 153 hp and does 0-100 km/h in nine seconds. Great scott!

GALLERY: Toyota Mirai

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.

 

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