Even though the global car buying trend is leaning towards the SUV segment, Mazda has no plans to drastically shift its attention away from its core models that include sedans, hatchbacks and wagons, in order to focus more on SUVs.
Mazda’s global CEO Masamichi Kogai told CarAdvice that if it were to rush into developing SUVs instead of perfecting its sedan vehicle, it will not be able to make great driving cars. He is referring to the Mazda 2, Mazda 3, and Mazda 6 models.
“I believe that the SUV segment will continue to grow as well but at the same time we need to nurture our sedans in the B, C and D segments. By having the sedan, we can really improve and perfect the driving dynamics so we can maximise the performance there,” Kogai said.
Mazda’s current SUV line-up, including the CX-3 and CX-5, share its platform with the Mazda 2 and Mazda 3, respectively. Ensuring that these core models are in line with Mazda’s “Zoom-Zoom” philosophy has a direct effect on the dynamics of the SUVs.
However, should the shift towards SUVs continue, senior managing exec officer of Mazda Motor Corp, Yuji Nakamine, says it could threaten underperforming models. For now, demand for non-SUV models is still strong enough in certain markets to rationalise global production of the vehicles.
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I wonder why Mazda is following those Germans for “design language”. It is boring to look at when all the cars look about the same.
Just look at the Audi A3, A4, A5, A6, A7 and A8. They look about the same. Sames goes to C, E(W213) and S class.
It is all about Branding. Those cars look unified so that people recognise them as one brand when seen. You recognise an Audi when you see one. Or a Merc, BMW or Mazda.
With a unified look people straight away knows the quality behind the brand. Just like Apple notebooks. When you see another anonymous looking notebook would you know how good it is?
If they all look different you won’t know what brand they are without reading the badge. Would you know what is a Nissan or Toyota or Suzuki from a distance nowadays?
Yes you can differentiate a Toyota with the big front grill and Lexus with the spindle grill. But atleast they do not look the same to spot out which model it is easily.
Nissan has got to “V” shape grill with the badge at the front. Too sad for Suzuki.
but…but…i dont want just to be a driver, i want to be the boss of the driver..can?
My only complaint about the Mazda is that cabin space is too small … My Proton is way bigger!
What the CEO is actually saying is “Please, please please buy our sedans, we are not selling enough to meet our targets, otherwise no money to develop SUVs in future”.