Even though the global car buying trend is leaning towards the SUV segment, Mazda has no plans to drastically shift its attention away from its core models that include sedans, hatchbacks and wagons, in order to focus more on SUVs.

Mazda’s global CEO Masamichi Kogai told CarAdvice that if it were to rush into developing SUVs instead of perfecting its sedan vehicle, it will not be able to make great driving cars. He is referring to the Mazda 2, Mazda 3, and Mazda 6 models.

“I believe that the SUV segment will continue to grow as well but at the same time we need to nurture our sedans in the B, C and D segments. By having the sedan, we can really improve and perfect the driving dynamics so we can maximise the performance there,” Kogai said.


Mazda’s current SUV line-up, including the CX-3 and CX-5, share its platform with the Mazda 2 and Mazda 3, respectively. Ensuring that these core models are in line with Mazda’s “Zoom-Zoom” philosophy has a direct effect on the dynamics of the SUVs.

However, should the shift towards SUVs continue, senior managing exec officer of Mazda Motor Corp, Yuji Nakamine, says it could threaten underperforming models. For now, demand for non-SUV models is still strong enough in certain markets to rationalise global production of the vehicles.