If the distinction of Bentley ownership is insufficient, the crew from Crewe has released what might be one of the most exclusive smartphones on the market, the Bentley Signature Touch. Designed in collaboration with Vertu, the Signature Touch comes covered in two-tone Beluga and Hotspur Bentley leather, with Hotspur stitching.
Adding to the exclusivity are a 3D Bentley logo, knurled side keys and a unique pillow rail and sound bar. The Signature Touch is based on Vertu’s latest smartphone, which comes with a 5.2-inch 1080p display, a Snapdragon 810 processor, 64 GB of internal memory and a 3,160 mAh battery. The phone also has Dolby Digital Plus virtual surround sound, and runs on Android 5.1 Lollipop.
Kevin Rose, Bentley Board Member for Sales and Marketing, commented, “the partnership between Vertu and Bentley is a superb example of two global brands working together to make extraordinary products that complement the lifestyle and aspirations of discerning and sophisticated customers. The Vertu for Bentley phones are designed and hand-made in England, personifying style, elegance and the modern perception of bespoke, underpinned by world-class technology and luxury performance.”
Aside from that, the Signature Touch comes bundled from Vertu with Dedicated Concierge as well as Vertu LIFE and Vertu CERTAINTY services that are designed “to enhance your lifestyle,” along with the new Lost Phone service, which allows owners to remotely lock and wipe the phone if lost or stolen. Well, new for Vertu, maybe.
There is also Vertu’s Made to Order option, which lets the Bentley Signature Touch owner choose from a choice of eight leather colours and 16 stitching options.
This is the third phone of a five-year partnership. The first was a Vertu for Bentley Signature Touch smartphone launched in October 2014, followed by a Vertu Signature for Bentley ‘voice-centric’ mobile launched in September 2015. The Bentley Signature Touch will be available from January 28, priced at something above USD9,000 (RM40,000). Somehow, we don’t see the masses queuing up buy this one like they would an iPhone.
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When you can create desirability, you can ask for the price you want. For example, if you want to sell Phantom at a price 30% higher than it is now, you will not face problems.
It is like you can charge rm15K for a piece of glass, and the person who desires the accessory will still pay for it, in luxury market, of course.
Agreed . Jimmy =)
Price is what you paid . Value is what you get