Volvo XC90 R-Design

It may be quite a gamble, but it’s one that Volvo has pledged to achieve nonetheless. According to a report by CNN Money, Volvo has made a promise, declaring that by 2020, there will zero fatalities or serious injuries in all Volvo cars, including its SUVs.

In the same report, it highlights that to live up to this promise, the brand will employ three steps. The first, to make vehicles as safe as possible in the event of a crash. Step two, to add in more safety tech than one can even imagine. A few of these technologies include adaptive cruise control, auto lane keeping assist, collision avoidance, as well as pedestrian, large animal and sign detection.

The final step involves autonomous driving, a car that can completely drive itself. “If you meet Swedish engineers, they’re pretty genuine. They don’t say things when they don’t believe in it,” said Lex Kerssemakers, CEO of Volvo Cars North America.

Interestingly, Volvo is reportedly monitoring and keeping track of the number of fatalities that involve Volvo vehicles. Reason behind this is so that engineers can gauge how much safer their vehicles have become, each time a new crash-prevention technology has been rolled out. In addition to that, it also helps the company predict how much safer its cars can become with every single piece of safety tech development.

Rear Quarter Volvo S90 Mussel Blue 2

“With the development of full autonomy we are going to push the limits of automotive safety,” said Erik Coelingh, a safety engineer at Volvo. “Because if you make a fully autonomous vehicle you have to think through everything that potentially can happen with a car,” he added.

Previously, Hakan Samuelsson, Volvo CEO noted that the Swedish brand remains committed to being a safety leader with a prime focus on autonomous driving. “Safety is going to come back into the focus, especially with autonomous drive. Safety will be a very exciting area to be within and we will do that,” he said.

It’s not too farfetched seeing as how things are turning out; the XC90 scored 100% for safety assist technologies and 97% for adult occupant protection, achieving the best overall safety performance in 2015, as revealed by Euro NCAP. Meanwhile, the SUV was also bestowed the ‘North American Truck of the Year’ award. As for S90 sedan, its getting semi-autonomous tech for free in the US.