Location Front Quarter Volvo S90 Mussel Blue

Volvo is now confident that its latest sedan offerings will be able to match their German rivals, CarAdvice reports. That wasn’t always the case, as admitted by Hakan Samuelsson, Volvo CEO and board representative.

“I think we have not been on their shopping list, to be quite frank. I think we did not have a real offering that could compete with those cars,” Samuelsson said. That could all change now that current owner, Geely Automobile is strongly backing Volvo, allowing it to come up with competitively-equipped premium sedans.

Touching on the Volvo S90, which made a debut at the 2016 North American International Auto Show in Detroit recently, Samuelsson stated, “for the first time we, with this car, have an offering for customers who want to buy a sedan but want something different than the Germans.”

According to Samuelsson, model lines, including the S60, V60, XC60 and the V40 and XC40 will be equally as good as premium German offerings. “Yes, all our cars should, we should be a true alternative to the germans with our very distinct, very special brand offering which is premium but not a copy of them, that we should offer 40, 60 and 90 for SUVs wagons, sedans and crossovers,” he said.

The 90 Series will be the first of the Swedish brand’s product offensive. With a financial backing of USD$11 billion that will see the entire range turned over by 2019, Volvo hopes to increase sales by twofold in 10 years to approximately 800,000 units. It is said that a large contributor to that figure will come from China.

In the years to come, new S (sedan), V (wagon) and XC versions of its 60 and 40 will be launched. Coupe models, however, will not be on the list until all the core models listed are introduced in the market.

On top of that, Volvo remains committed to being a safety leader with a prime focus on autonomous driving. “Safety is part of our heritage and it would be very unwise not to be building on that,” he said, adding, “it is definitely not boring. Safety is going to come back into the focus, especially with autonomous drive. Safety will be a very exciting area to be within and we will do that.”

GALLERY: Volvo S90