Daihatsu to become full subsidiary of Toyota – small car operations to be enhanced via global strategy


It’s confirmed, Daihatsu is set to become a wholly-owned subsidiary of Toyota through a share exchange that will be completed in August 2016. An agreement has been reached between both companies, where a unified strategy for the small car segment will be employed for the purpose of developing better cars. In addition to that, the share exchange is set to add more value to both brands.

With the shared strategy, it will enable both Toyota and Daihatsu to overcome obstacles that they may face in the future. This includes resource-intensive activities like the development of next-generation technologies and the entry into business areas that have growth potential.

In detail, the agreement will see Toyota and Daihatsu combine their base of operations, which will have them share expertise in various areas. In turn, this will allow for the two entities to develop more appealing products that are competitive on a global scale.


Three key areas have been underlined, the first, being small cars. Here, Daihatsu will lead in developing products offered within the small car lineup of both brands. It will continue to maintain its focus on developing vehicles where the brand already has a strong presence. On top of that, it will sharpen its expertise and processes related to product planning and tech development for mini vehicles.

The second area, will be technology. Both will share development and deployment strategies for new technology from early stages. Toyota will focus on technologies associated with the environment, safety, user experience and comfort. Daihatsu, on the other hand, will turn technologies into packages and will lead the development of cost and fuel efficient technology.

Further to that, Daihatsu will contribute to the development of next-gen tech with a focus on cost-efficiency and down-scaling said tech. Manufacturing expertise will be shared amongst the Toyota group with the aim of achieving better cost competitiveness of larger vehicles.


The third area, will have both companies utilising each other’s base of operations in developing markets. Daihatsu will lead in elevating efficiency as well as adaptability in development, procurement and production. Across Japan, Toyota’s sales expertise and infrastructure will be shared by both to strengthen Daihatsu’s branding and profitability at that.

“This is an opportunity for us both to stop feeling that we need to go it alone and trust each other to take full advantage of our respective strengths. In other words, we can now focus on our core competencies. That, I believe is the key to achieving and sustaining global competitiveness,” said Akio Toyoda, president of Toyota.

“I believe we have now found a course of action that will enable us to continue our growth for the next 100 years. We see this as the perfect opportunity to cement our relationship with Toyota and, by doing so, to embark on a new period of growth and to elevate the Daihatsu brand to a global standard,” said Masanori Mitsui, president of Daihatsu.

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Graham Chin

Having spent a number of years as a journalist for a local paper, a marketing executive for a popular German automotive brand and a copywriter, Graham, a true-blue Sarawakian, knew he had to take the leap back into the motoring scene - and so he did. To him, nothing’s better than cruising for hours along a scenic route, in a car that’s designed and built for that purpose.



  • Same L0rrrr on Jan 29, 2016 at 8:02 pm

    When Perodua rebadge more Daihatsu models with Toyota technology, Proton can change business sell condom, coz PROTECTION DA BEST!

    Like or Dislike: Thumb up 24 Thumb down 18
    • P2 can do better by opening a one stop funeral shop, with their moving coffins, funeral procession with alfat aka Last Ride, and then straight go into grave with their cherished car/coffin.

      Like or Dislike: Thumb up 6 Thumb down 6
    • karam singh on Jan 30, 2016 at 4:33 am

      Toyota + Daihatsu = Rubbish Safety, Dinosaur Engine, Overprice junk, Lots of bodykits, Slow, Less FC

      Like or Dislike: Thumb up 11 Thumb down 15
    • trollmaster3000 on Jan 31, 2016 at 9:46 pm

      don’t forget that Proton can also venture into the tongkat business as well.. no competition there.. major profits..!!

      Like or Dislike: Thumb up 6 Thumb down 0
  • Sam Loo on Jan 29, 2016 at 9:04 pm

    Just stop buying new sushis.

    Need more Malaysians to buy new kimchis to prime 12 month old used market

    Like or Dislike: Thumb up 6 Thumb down 3
  • syer1n on Jan 29, 2016 at 9:36 pm

    a Camry with Daihatsu badge and an Altis name. my life is a lie..

    Like or Dislike: Thumb up 4 Thumb down 9
  • Top salesman on Jan 30, 2016 at 9:13 am

    Pls dunt let Prodon or Perutdua photocopy Toyoda cars…we pay top price to drive a prestigiuosToyoda and dunt want later found out oter low class people can buy our same model for far less like wat happened to Misubisi Langsir and Hobda Ah Kok

    Like or Dislike: Thumb up 1 Thumb down 1
  • Pero2 on Jan 30, 2016 at 10:17 am

    UMW toyota assembly line will combine with perodua assembly line??

    just like how Avanza made by perodua?

    so vios, rush and Innova is also coming out from perodua?

    Like or Dislike: Thumb up 2 Thumb down 0
  • Albert on Jan 30, 2016 at 8:29 pm

    Perodua,please take over taikor UMW.
    In this way,you have Axia,Myvi,Alza,Vios,Altis,Advanza,Innova,Camry….wah …..complete product range,ranging from rm 25000 to rm175,000.
    Just convert UMW’s workshops into perodua’s service centres.
    Also,do sam Loo a little favor.Dont retrench him.Just throw him into your new culture and see how well he adapts.
    When this happens,protong would be closing down as you dare to cut Toyota’s super duper pricing to make it easier for those who still prefers a Toyota.Then Tokok John,will talk less shit and spew out more facts.
    UMW is underperforming.Why is PNB rewarding mediocrity? To maximise dividends? ,since Bank Negara has warned another body cannot pay dividends now?

    Like or Dislike: Thumb up 2 Thumb down 2
    • UMW OnG is no doing well, so they are going to cut group wide bonus and increment including urs. Mus be quite desperate for u and Sammy boy yeah.

      Like or Dislike: Thumb up 4 Thumb down 2

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