Ford has announced that it will be introducing four new SUV nameplates in the next four years, a move aimed at increasing the company’s competitiveness in the market. With growth in SUV sales expected to remain a trend moving forward, Ford’s new SUV models will be in segments in which the company is not currently compete in.

“As members of the 80-million-strong millennial age group enter their prime child-rearing years, a leading indicator of more SUV sales, nearly 80 million ageing baby boomers continue to prefer their SUVs,” said Mark LaNeve, Ford Motor Company vice president of Marketing, Sales and Service. “It’s a demographic double whammy and it all points to one thing – more SUVs for the foreseeable future,” he added.

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According to Ford, nearly one in three vehicles sold in the US is an SUV, and within the next four years, SUVs will account for 40% of the market. The Blue Oval’s Explorer is claimed as the most popular SUV in America for the past 25 years, whereas the Ford Kuga has experienced good sales in Europe.

With a wealth of experience in developing SUVs, Ford’s four new yet-unnamed models will feature a culmination of new technology, modern design and functionality, with the goal of strengthening its “SUV leadership” even further.