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Haval Malaysia (formerly Great Wall Malaysia) has launched a new addition to its Haval M4 line-up (formerly known as the Great Wall M4) today – the Haval M4 Elite. Previously, it was displayed at the NST-MAI ASEAN Auto Show last year.

The new M4 Elite joins the B-segment SUV’s revamped range, which now starts with the Comfort (Standard has been dropped), priced at RM53,008 (MT), and RM60,017.69 (AT). The Premium variant is retained here as well, priced at RM59,839 (MT) and RM65,852.33 (AT). All prices here are on-the-road without insurance, and has been revised for 2016.

Regardless of variant choice, all are fitted with a 1.5 litre naturally-aspirated VVT MPI four-cylinder petrol engine providing 105 hp at 6,000 rpm and 138 Nm at 4,200 rpm. While all M4s are front-wheel drive, and come with the option of a five-speed manual or six-speed AMT gearbox, the M4 Elite is only offered with the latter.

With no change to the powertrain, the majority of the changes are visual by nature. Up front, the M4 Elite gets new halogen projector headlights with LED positioning lamps (additional LED DRLs can be found near the fog lamps).

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The new headlights flank a new front grille featuring a hexagonal mesh design that has shades of the Range Rover Evoque. Moving on, the car gains a multi-spoke, two-tone 16-inch alloy wheels .

Other exterior changes include a matte black vinyl wrap for the car’s roof and an ‘Elite’ badge located just below the ‘M4’ emblem on the rear liftgate. Inside, the M4 retains its familiar layout and kit of the Premium variant, with the only additions being a video recorder located near the rear view mirror, centre arm rest, and new leather seats.

Standard equipment here include cruise control, a touchscreen navigation system with DVD player and Bluetooth connectivity, an around-view monitor, steering wheel audio controls and a rear-view camera with integrated SmartTAG reader.

The M4 Elite is pretty much status quo when it comes to its safety suite as well, but with the addition of an around view monitor. Its standard safety kit is comprised of dual airbags, ABS with EBD and brake assist, ESP, traction control and Hill Start Assist.

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The Haval M4 Elite is priced at RM72,659.41 (on-the-road without insurance), and comes with a seven-year, unlimited mileage manufacturer warranty as well (applicable for all M4 variants). As an added bonus, the company is offering buyers an insurance rebate or service voucher up to 25,000 km during the M4 Elite’s three-day launch promotion (February 26-28).

Colour options remain as before – white, silver, black, blue, red and orange, with customised car wraps available upon request. For more info and a detailed breakdown of the Haval M4 line-up, head on over to Carbase.my, where every variant is listed in full.

In addition to the launch of the M4 Elite, local Haval Motors manufacturer, GO Auto, also announced that by the year 2017, it expects to increase the number of dealers nationwide to 42. Currently, GO Auto has 21 dealers nationwide, consisting of two branches and 19 3S centres.

Haval M4 Elite official photos