Maserati Levante details-03

The Maserati Levante will appeal to younger buyers and women in particular, according to Maserati’s CEO, Harald Wester. Speaking to Drive, Wester explained that the brand needed to broaden its buyer base.

Based on his observation, the CEO noted that there are currently many women driving SUVs. “I’m just watching. If you just drive along in Europe and the United States and China, you see many women drive these cars. Many,” he said. He believes that design is one of the main driving factors behind this.

“I don’t know why females drive these cars but I have an idea. If you talk to the SUV customers, they will give you five rationales from towing capacity, passenger seating; all this rationale stuff. But at the end of the day, the design – if they want it, they’ll fall in love with the machine for whatever reason,” Wester explained.

Meanwhile, Wester reaffirmed his confidence that the Levante will be the brand’s top product in terms of sales. As to whether Maserati will bring about another SUV, Wester left the door open on the idea. But, he made it clear that the focus is currently not on another SUV.

“The question is not whether we will do a second or third SUV or otherwise, which is nothing that we need to discuss right now, the question is ‘how will the technical base of our customers evolve’,” the CEO said.

The Levante will be offered with a 275 hp/600 Nm turbodiesel 3.0 litre V6 and a petrol option, which is a 3.0 litre twin-turbo V6 with two outputs: 350 hp/500 Nm or a higher 430 hp/580 Nm. All three are mated to a ZF AT8-HP70 eight-speed automatic transmission with Q4 all-wheel drive system and a limited slip differential.

It will feature a host of safety tech including blind spot alert, lane departure warning, forward collision warning and more. Apart from that, it’s also expected to feature some form of semi-autonomous driving technology as revealed by Wester previously.

GALLERY: Maserati Levante