HONDA INTRODUCE EMOJI LICENSE PLATES IN THE UK

Are you one to wear your heart on your sleeve? How about on your…number plate? That’s right, Honda has today (April 1) announced its plan to introduce emoji registration plates for its cars in the United Kingdom, and has revealed the world’s first official emoji plate on the new 310 PS Civic Type R.

The move is in response to demand from younger customers across the UK, and the company has planned initial talks with the UK’s Driver and Vehicle Licensing Agency (DVLA) to exclusively offer the plates starting in early 2017.

Honda said that in research conducted with British customers earlier this year, 96% of those aged under 30 preferred emoji plates over traditional licence plates, and 97% of the respondents admitted they now mainly use emoji faces to express an emotion or idea in texts or instant messages.

The plate fitted on the CTR includes the Japanese “circle of the sun” Hinomaru flag – symbolising Honda’s Japanese roots. Also featured are the red car and, of course, the keys to your first car.

“We are really excited to offer our customers a fun, quirky way to customise their car, which importantly, is reflective of their personality and lifestyle,” said Honda UK’s First Officer Of Licences Shigatsu Baka (we wonder what that name means in Japanese). “At Honda, we believe in innovation – and this concept is sure to be well-received by younger consumers for whom emojis are such a popular way of communicating.”

Enamoured by these new plates? What would your own plate say about yourself? Sound off in the comments section after the jump.

GALLERY: Honda Civic Type R at Tokyo 2015