Hyundai’s entry into the performance car arena previously named illustrious cars such as the Volkswagen Golf GTI and the BMW M3 as benchmark targets, as the South Korean brand’s N sub-brand is positioned as a counterpart to Mercedes-AMG and BMW’s M. Now, the brand has released a new video of its upcoming Hyundai i30 N hot hatch, which will go up against the Golf GTI when it goes on sale in late 2017.

Two variants will be offered to start with, both with a 2.0 litre turbocharged petrol engine rated to produce approximately 260 hp. Hyundai says the new N model – which will be based on the upcoming third-generation i30 – is 40% new, including its engine, transmission and suspension.

The engine output and performance emphasis puts it squarely against the likes of the Golf GTI and Ford Focus ST, while the earlier mention of BMW M indicates Hyundai’ intention to further head in that direction – head of the Hyundai N sub-brand was also formerly BMW M’s chief engineer, Albert Biermann.

The video above highlights the aural aspect of the upcoming performance hatchback, which seems to have the raspy bark on loaded throttle and crackling on the overrun somewhat similar to an A 45 AMG‘s, giving it a distinct performance flavour in contrast with the standard i30.

Read our review of the second-generation Hyundai i30, here.