New Volvo V90 Cross Country Studio

New Volvo V90 Cross Country Studio

Sport utility vehicles and crossovers are in great demand, and Volvo is on track to take advantage of that. The Swedish automaker aims to sell more vehicles of such body types than of any other kind by the end of the decade, Volvo research and development chief Peter Mertens told Autocar.

The shift in customer preference to crossovers and SUVs was the key driver of sales in Volvo’s largest markets, especially Sweden, the United States and China, said Mertens. The company sold 503,217 cars globally last year, and according to Volvo’s own figures, sales of all Cross Country variants and XC models totalled just under 267,000 units, which makes up more than half of the brand’s total sales figure.

The biggest selling model last year was the XC60, with 159,617 units sold. The next in line was the V40 hatchback, with 83,357 units sold. As for the rest of the XC and Cross Country range, Volvo sold 40,261 units of the XC90, 30,175 units of the XC70, and 23,274 units of the V40 Cross Country.

In the first six months of 2016, sales of the XC90 picked up sharply with 51,810 units already sold in that period, indicating a six-figure sum for the full year period. The XC70 also increased in sales with 19,250 units sold in the same period, while the V60 Cross Country sold 10,316 units in that time. The new V90 Cross Country will soon boost the figures further.