Honda Malaysia’s (HMSB) first introduction of the year – the BR-V – appears to be a hit with car buyers, with the company announcing that it has notched up over 4,000 bookings for the seven-seat SUV, nearly three weeks since it was first launched here.
The figure surpasses the company’s initial month sales target of 800 units, and is equivalent to the total sales target for five months, according to HMSB. Of the two available variants – E and V – the latter is the most popular, accounting for 83% of bookings.
HMSB also notes that the BR-V attracted urban and sub-urban customers from all over Malaysia, including first time customers who have never owned a Honda vehicle before. This is primarily due to the car’s features and price tag, which starts at RM85,800 (OTR with insurance) for the E variant.
Regardless of variant, all BR-Vs in Malaysia are equipped with a 1.5 litre SOHC i-VTEC petrol engine (120 PS/145 Nm), mated to an Earth Dreams CVT. The seven-seater also features second- and third-row seats that can be configured for various functions, be it cargo- or people-carrying duties. You can find out a lot more about the BR-V in our review of it, here.
Despite the encouraging numbers, the company assured buyers that the expected delivery period for the BR-V remains at one to two months, as it has the ability to adjust its production schedule based on demand at its manufacturing plant, which currently works on two production lines.
Katsuto Hayashi, managing director and CEO of Honda Malaysia also took the time to show his appreciation for the good news, and as a goodwill gesture, embarked on a special project to personalise his very own hand-drawn BR-V card (pictured above) to be delivered to all Honda customers in conjunction with their birthdays.
You can get the best offers on the Honda BR-V on CarBase.my.
GALLERY: Honda BR-V 1.5L V
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AI-generated Summary ✨
Comments show mixed reactions to the Honda BR-V's success, with some appreciating its affordability and good resale value, while others criticize its design, interior quality, and classify it as an MPV rather than an SUV. Enthusiasts express loyalty to Honda, citing reliability and sales growth, but a significant number view Honda as outdated and prefer rivals like Mazda, Nissan, Subaru, and Toyota. There’s skepticism about whether the BR-V cannibalizes sales from other Honda models like the HR-V or City. Many comments highlight Malaysian brand obsession and unhealthy bias toward Honda, with some dismissing other brands altogether. Overall, while some appreciate the BR-V’s sales achievement, opinions remain divided about its value, positioning, and overall appeal in the competitive Malaysian market.