Eight automakers have taken their places in the top 100 spots out of the Brand Finance Global 500 most valuable brands of 2016. The values of the brands in its league tables are calculated by estimating the likely future sales attributable to a brand, and calculating a royalty rate that would be charged for the use of the brand, according to Brand Finance.
Starting off the automotive presence in the top 100 with eighth place is Hyundai, with a brand value of US$19.975 billion (RM88.489 billion), despite posting a 16% drop in brand value from 2016. Next up in seventh is Honda, posting a 10% increase over 2016’s figures for a value of US$21.318 billion (RM94.439 billion), despite a three position drop from last year’s overall Brand Finance ranking.
Sole American automaker Ford arrives in sixth place with a value of US$22.432 billion (RM99.374 billion), a 13% increase over 2016, though the Blue Oval’s overall ranking is unchanged at 46. Next up is Nissan, followed by Volkswagen, which appears to be rebounding quickly this year despite the struggles of 2016 with a 32% increase, placing the Wolfsburg-based automaker at 41 on the overall chart with a value of US$25 billion (RM111 billion).
Taking the slot in between third and fourth is Mitsubishi. Why in-between? This particular ranking is for the Mitsubishi Group, which covers a wide-ranging portfolio including heavy industries, financial services and aviation to name just a few. Mitsubishi Motors, on the other hand, failed to make the top 100. Taking third place is Mercedes-Benz valued at US$35.544 billion (RM157.798 billion), an increase of 11% over last year.
Coming in at 17th on the overall list is BMW, making it the 2nd highest ranked auto brand valued at US$37.124 billion (RM164.812 billion), which represented a two-place drop in overall ranking despite a 6% increase in brand value. Capping the auto brands lot is Toyota, with a total brand value of US$46.255 billion (RM205.349 billion) thanks to a 7% increase over last year, though Toyota’s overall ranking fell one place to 12th this year.
Honourable mention goes to Uber, though it is, strictly speaking, an auto brand not in the business of manufacturing. The ride-sharing service was valued at US$14.596 billion (RM64.799 billion) this year, moving up 16 spots on the overall chart from 2016 with a 32% increase.
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Can put the link to the full list Paultan?
Wow, Hyundai ONLY started 10 years before Proton did. Now, Hyundai sells 9 million cars per year and now voted top brand.
Proton only sells 70,000 cars per year and that also, 90% is ordered by the gomen for Ministries, Bomba, pdrm, kastam and many gomen departments as a “sedekah” to help Proton live.
And yet, Proton still syiok sendiri thinking they are top brand.
I though honda is more valuable than toyota…
honda should be more valuable than toyota because honda got vtec. the design is better than toyota too.
Honda loose out to Toyota on commercial vehicle sector. Too bad Nissan didn’t make it to the list…ohwai
Car manufacturers are assessed based on their long-term profitability, the tech (including future ones) they have in hand and customer loyalty. Design is not a criteria.
Bollocks! Hyundai started in 1967.
How good hyundai cars & sc in malaysia?
Wish to try one.
Hyundai Daebak!
I love FORD brand
care to share p1 & p2 position? curious
On 06 April 2015, Putrajaya says Proton just as good as BMW…
Agree…
If saying can be construe as The Real thing, then john must be a Kwailow & he must be PM right hand man. Wink Wink.
That person has been kicked out. Now is time to ride pipus BMW, the MRT train.
I knew it. Toyota will always be number one. Thumbs up!!
Proton came in just touching distance at # 8. Next year we can do better. Together we can do it. Teruskan Proton !!
Kira dari belakang kah?
In this few years I feel the info in Paultan is being very untrue compare to what in the world is reviewing. In the link I share out Toyota in automotive brand is rank 11 in 2016 n rank 12 in 2017 n Honda is way far which is 49 in 2016 n rank 52 in 2017. Paultan plz be neutral in your review. Don’t undertable till change your ethics. FYI i hv been following this blog since 2006.
This list focuses only on automotive brands that are within Brand Finance’s top 100 list. The eight car brands are mentioned here based on how highly they’ve placed in the list.
where is AUDI?