With effect from February 1, 2017, MForce Bike Holdings is appointed official distributor for Benelli Motorcycles in Malaysia. The previous Malaysian Benelli distributor was Benelli Keeway, and the new agreement includes assembly, distribution, after-sales service and start parts sales.

Current owners of Benelli motorcycles are assured of of both service and spares for their machines, said Asri Ahmad, national sales manager of MForce. The Penang-based company will also be launching Benelli’s 2017 model range, including the Leoncino and TRK 502, as well as the 302R sports bike.

MForce also has a range of marketing activities planned to expand Benelli’s market share in Malaysia. Among these are the launch of a 150 cc moped, which will be Benelli’s first.

Benelli riders’ and owners’ clubs in Malaysia are urged to register themselves by calling MForce at 04-554 1777, or find further details at www.benelli.my. MForce is currently the sole Malaysian distributor for Taiwanese scooter brand SYM.