Honda Civic dominant, sales up by 265% from 2015 – Accord market leader, BR-V registers 7,000 bookings

Honda Civic dominant, sales up by 265% from 2015 – Accord market leader, BR-V registers 7,000 bookings

No surprise to know that the Honda Civic has been a spectacular performer for Honda Malaysia, given the number seen on the road. But just how well has it been doing? While it didn’t reveal the exact numbers sold since the car was introduced in June last year, the company did give some stats to show off the car’s performance.

The tenth-gen is the current market leader in its category, with a 68% market share in the C-segment arena. Sales of the FC have been more than encouraging – it’s 265% higher compared to what Honda Malaysia was achieving with the ninth-gen.

The Civic is available here in three CKD locally-assembled variants – the 1.8L, 1.5L Turbo and 1.5L Turbo Premium, with all the bells and whistles. Word is that the best seller is the mid-level variant.

Honda Civic dominant, sales up by 265% from 2015 – Accord market leader, BR-V registers 7,000 bookings

The facelifted Accord has also done very well for the brand. While the D-segment isn’t very large in the grand scheme of things, the refreshed ninth-gen sedan has shifted 2.400 units since its local debut in September. It too is the market leader in its segment.

Meanwhile, the BR-V has exceeded expectations and projected numbers – the seven-seater SUV – launched in January – has already received 7,000 bookings, effectively achieving nine months of sales numbers of its 2017 target.

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • Publish N Prosper on Feb 16, 2017 at 8:09 pm

    Love it when car manufacturers publish their sales data. A sense of transparency and connection between the manufacturer and the consumer. Unlike hermit crab P1, don’t want rakyat to know their own national car. Grow up pls.

    Like or Dislike: Thumb up 67 Thumb down 53
    • Legionnaire on Feb 16, 2017 at 9:25 pm

      I think when paultan publish the data for whole brand,that was the day you were sleeping or busy orgies with Nigerian BBC

      Well-loved. Like or Dislike: Thumb up 77 Thumb down 16
    • AutoFrenz (the original) on Feb 17, 2017 at 12:31 am

      Paultan has been doing that all along…you must be living in the cave…like to condemn others for the sake of condeming.. grow up

      Like or Dislike: Thumb up 35 Thumb down 3
      • Black Dog on Feb 17, 2017 at 1:59 pm

        When they do well, they’ll scream to let everyone knows. But if doing badly, they’ll hide in a dark corner silently.
        This is called Marketing!

        Like or Dislike: Thumb up 6 Thumb down 0
  • seancorr (Member) on Feb 16, 2017 at 8:26 pm

    Honda Malaysia is on a roll with its success. Meanwhile at UMW…

    Well-loved. Like or Dislike: Thumb up 82 Thumb down 6
    • Geelyn on Feb 16, 2017 at 11:06 pm

      UMW or BMW…jumpstart mode. Laggards

      Like or Dislike: Thumb up 5 Thumb down 1
    • Ex VGM staff on Feb 17, 2017 at 8:24 am

      265%? Of course because the FB civic was selling very poorly. Very very poor indeed.

      Like or Dislike: Thumb up 16 Thumb down 2
      • You are right about FB doing badly but this new FC has a 68% market share now in the C-segment so gotta give them the credit as in less than a year since launched they got such a huge market share

        Like or Dislike: Thumb up 17 Thumb down 1
    • tokmoh. on Feb 17, 2017 at 9:51 am

      They got Perodua cementing their market share leadership.

      Toyota haha padan muka. They thought they can pull a perodua, skimping on safety. Equally laughable was they tried to sell their car ala Proton, tok kok about handling, godcar powersliding, do roadshow promoting sporty.

      The difference is perodua’s market mostly can’t afford and got no choice, whereas Toyota serves market segment that has the money and intelligence to make better choice. Too bad.

      Like or Dislike: Thumb up 18 Thumb down 1
      • viosfan on Feb 17, 2017 at 3:31 pm

        My Vios can tarpau your Iriz at corner for breakfast lunch dinner, dun play play!

        Like or Dislike: Thumb up 2 Thumb down 12
        • tokmoh. on Feb 17, 2017 at 5:53 pm

          Sumpah tak kesah.

          U no VSC, go masuk longkang, padan muka I laff die u.

          Like or Dislike: Thumb up 4 Thumb down 1
    • theanswer on Feb 17, 2017 at 11:48 am

      UMW wayy too slow.

      Like or Dislike: Thumb up 5 Thumb down 1
  • Still dunno why cannot reveal monthly breakdown by individual car models unlike many years ago..seen many new Civic OTR but only 1-2 new Altis FL…tis proved new Altis FL a disaster

    Like or Dislike: Thumb up 49 Thumb down 6
    • AutoFrenz (the original) on Feb 17, 2017 at 12:43 am

      Why issit those driving civic always looking up…perasan premium issit…even those driving c class dont do that.. neck suddenly terseliuh lah hor…

      Like or Dislike: Thumb up 13 Thumb down 10
      • tokmoh. on Feb 17, 2017 at 9:59 am

        Bcuz they got tebuuuuuu

        With tebu, can dapao audi tt yooooo

        Even if that audi tt dapao the civic tebu most of the time, last2 just give face to civic tebu bcuz he’s a generous God.

        Like or Dislike: Thumb up 6 Thumb down 5
    • hyin21 on Feb 17, 2017 at 10:59 am

      MAA supposed to be doing that but they are on the verge of closing

      Like or Dislike: Thumb up 1 Thumb down 2
    • theanswer on Feb 17, 2017 at 11:49 am

      pre facelift altis also didnt perform well. still expensive..but better safety spec.

      Like or Dislike: Thumb up 3 Thumb down 0
  • AutoFrenz (the original) on Feb 16, 2017 at 8:54 pm

    Have no fear other makers…continue to remain exclusive…too many on the roads will only make honda look like perodua…as for toyota better to focus on premium models…people will always associate the big T with luxury vehicles like alphard vellfire harrier estima mark x and so on…dont bother to downgrade yourself as cars for the masses…let honda do it…and remember those who have made it in life will definitely go for your toyota…

    Like or Dislike: Thumb up 21 Thumb down 100
    • Nyia Insom Matakajiii on Feb 16, 2017 at 9:29 pm

      So now to defend the disgrace fallen of Toyota,you are suggesting UMW should bury all Toyota small segments.When Big T leading and cheating the country for many decades where were you? In a cave? Time for Big T to fall for their greediness!

      Well-loved. Like or Dislike: Thumb up 72 Thumb down 1
      • Sure or not on Feb 17, 2017 at 1:26 am

        Look at the Camry for America vs the crap Camry in Malaysia. Enuf said

        Like or Dislike: Thumb up 21 Thumb down 1
        • karam singh on Feb 17, 2017 at 12:33 pm

          1 things for sure, people love Civic than Altis
          that make its RV better
          higher demand, higher RV
          low demand, low RV – next TRD kit & all that crap to sell out lots of stock in the store

          Like or Dislike: Thumb up 6 Thumb down 1
    • Kwads on Feb 16, 2017 at 9:31 pm

      LOL

      Like or Dislike: Thumb up 1 Thumb down 1
    • BeemerFreak on Feb 17, 2017 at 7:32 am

      Toyota is well known for being taxis all over the world….now which angle of that word spells luxury? Admit it, they have lost steam and lost market leadership with product line that is constantly one generation behind others…..they changed the 4 speed auto to CVT, yeah but Honda has already been using 5 speed ages ago…..they admitted that forced induction could have a future in their lines, but the Honda and Nissan has already brought that tech to the masses while Toyota still uses it as a test bed for Lexus. They deserved this downfall due to complacency.

      Like or Dislike: Thumb up 20 Thumb down 1
      • Jonn Dol on Feb 17, 2017 at 10:10 am

        This is definitely a wake up call for the rest of the Japanese automakers especially Toyota & Nissan. The days of ultra-conservative & uncle-imaged cars in the Malaysian market are over. Toyota has started to inject some sporty flairs in the facelifted Vios, Corolla Altis & Camry, with rather less effective results. As for Nissan, the current sedan line-up of Almera, Sylphy & Teana are, in a simple word – utterly OBSOLETE. The whole line-up need to be replaced soonest possible with the latest/upcoming stronger models available in the global market. Failure to do so will just result in Honda devouring the non-National car segment in the years to come. And of course Mazda is also catching up fast..

        Like or Dislike: Thumb up 12 Thumb down 1
    • Japs car sold here in My you call luxury? Oh my.. no wonder UMW toyota still exist

      Like or Dislike: Thumb up 3 Thumb down 0
  • Albert on Feb 16, 2017 at 8:56 pm

    What is happening to UMW Toyota?
    Still trying the PREMIUM PRICING STUNT again?
    Honda Malaysia has been busy launching..n launching newer and facelifted models.
    UMW ,like Protong is busy giving discounts.
    The Sienta is the latest,from UMW.
    UMW….Mazda and Tan Chong is going to leapfrog u very very soon.
    Maybe geely vehicles r flooding the market soon,with a TIGER logo.

    Well-loved. Like or Dislike: Thumb up 57 Thumb down 4
    • Ramping Nyiseng Semarti Lom on Feb 16, 2017 at 9:33 pm

      Many salesman aka sales advisor quitting and terminated for slow sales for the past 2 years.Sales team in Toyota had been bloated for the past 10 years and now everyone looking for greener grass on the other side of the yard.More migrating to Honda,Perodua and Proton.Last time these overrated salesman nasty talk to their competitors but now they going to beg for a job at the place they curse.

      Like or Dislike: Thumb up 22 Thumb down 2
      • karam singh on Feb 17, 2017 at 12:36 pm

        Wait the TRD kit come out, the salesman gonna brag about their sporty ricer look to make sales.
        LOL
        bye2 UMW

        Like or Dislike: Thumb up 5 Thumb down 1
        • Honda all same la bro. Modulo garbage also showing off Ah Beng or Abang Besar image on the road but zero engine performance upgrade.
          Now already Feb 2017 still using SOHC engine snail engine from 2009. LOL. Bungkus better.

          Like or Dislike: Thumb up 11 Thumb down 13
      • Sam Prabanathan Loo on Feb 17, 2017 at 6:48 pm

        Echoed… Even one of the toyotaik ‘top salesman’ also no ‘khabar berita’ already (already keep quiet), but we heard he already downgraded from Camry to 2nd hand year 2003 Vios and bought a 3rd gen Proton Saga to his son.

        Like or Dislike: Thumb up 0 Thumb down 0
    • Don’t u know? Mazda sales has dropped in 2016, a lot.

      Like or Dislike: Thumb up 14 Thumb down 5
  • Albert on Feb 16, 2017 at 9:01 pm

    The BRV sales alone has overtaken Protong’s monthly total sales.
    Since,Honda is doing so well,why is DRB still using tax dollars to bail out Protong?
    Mr.DRB ,just hive off Protong to Geely.Just concentrate on Honda Malaysia.

    Like or Dislike: Thumb up 37 Thumb down 9
    • Sure or not on Feb 17, 2017 at 1:24 am

      Good product people buy. Lousy product no sales. Proton still use price strategy. Never learn. Now partner with china geely … hancur. See the sales for china marques here…. proton board senile

      Like or Dislike: Thumb up 12 Thumb down 1
      • karam singh on Feb 17, 2017 at 12:40 pm

        Geely bought Volvo, Volvo sales increasing with much better design & tech. Of course they bought coz of Volvo’s safety.
        Geely planning to buy Proton & Lotus.
        Expect better exports to other countries & larger market.

        Like or Dislike: Thumb up 4 Thumb down 1
        • Geely merely supply money, all the tech and design is done by Volvo. But it’s a win-win situation, since Volvo is selling well worldwide

          Like or Dislike: Thumb up 0 Thumb down 0
  • Y U Fuk on Feb 16, 2017 at 9:26 pm

    I wonder if the BR-V has canibalised sales at the cost of the HR-V which in the pecking order sits above the BR-V. Now that the growth of. Hondas sold in the last 3 year,s, can Honda service centre’s cope ? Right now, at a main dealer in Penang, you may need to wait around +/-3 hours for a regular service.

    Like or Dislike: Thumb up 24 Thumb down 2
    • karam singh on Feb 17, 2017 at 8:23 am

      Why no statistics on the HRV? Surely dropped to negative. Stabbing its own feet, honda.

      Like or Dislike: Thumb up 8 Thumb down 1
      • karam singh on Feb 17, 2017 at 12:41 pm

        Can u see on the road ? lots of HRV & BR-V
        where the Toyota Rush ? where the new Avanza ?
        hardly seen them on the road.

        Like or Dislike: Thumb up 11 Thumb down 1
  • Silthice on Feb 16, 2017 at 9:54 pm

    Just Bring in Mobilio and Ridgeline please. I really appreciate if all the bells and whistles that available for Ridgeline in US market is carry over to Malaysia as well.

    Like or Dislike: Thumb up 3 Thumb down 4
  • The reason why 9th gen was a flop is the design ! Poorly designed scrap car!

    Like or Dislike: Thumb up 9 Thumb down 1
  • xem6861 on Feb 16, 2017 at 10:22 pm

    Toyota Rush and Avanza no longer a threat from BRV as they have already perished by its own UMW master.

    Like or Dislike: Thumb up 9 Thumb down 0
  • timothytim on Feb 16, 2017 at 11:38 pm

    Pity Nissan, Mazda, Mitsubishi and Subaru, including the koreans Hyundai and KIA.
    Hondas are the benchmark cars for most Malaysians for many years. Highly overrated compared to Nissan and Mazda vehicles.
    Many key and desirable Nissan models from Japan, Thailand, New Zealand, Australia and Singapore are sadly not available in Malaysia to buyers who dislike the Sad Almera and Livina.
    Mazda recently increased their prices. Suicide move, reserved only for the rich customers.
    Everywhere and many parking areas all over Malaysia, Honda City, Civics will surely be there. Malaysians are Too brand cautious. Sad:(

    Like or Dislike: Thumb up 28 Thumb down 4
    • camtakpro on Feb 17, 2017 at 9:59 am

      Toyota – no VSC.
      Mazda – too expensive.
      Perodua – no VSC.
      Proton – random malfunction.
      Nissan – ugly and no VSC and underpowered.
      Hyundai/Kia – spare part order wrongly and/or wait too long
      Ford – Powershit.
      VW – DSG
      Honda – SC too crowded.

      … brand is just a small issue.

      Like or Dislike: Thumb up 10 Thumb down 5
    • hondapro on Feb 17, 2017 at 12:47 pm

      Benchmark as it may be among Malaysians, entirely true.
      But in reality, poor built quality inside out from Alor Gajah assembly plant.
      No Honda Jazz RS models like in Indonesia, New Zealand and Thailand.
      Outdated Flintstone Stone Age SOHC engines and rattling noises after warranty expires compared to rivals Nissans, Mazdas and Mitsubishis. LOL
      Useless Drum brakes until now 2017 for Honda City.
      Numerous complaints on Honda Malaysia’s Fb page. Pay so much to get garbage quality. Blinded buyers.

      Like or Dislike: Thumb up 25 Thumb down 2
      • Hondone on Feb 17, 2017 at 4:04 pm

        Garbage built quality is one issue, the other one is that popular Hondas like HR-V, Civics and especially the City are major targets of carjackers too.
        Old FD2 Civic and City models are still being stolen for spare parts.
        If you buy its lesser popular competitors, the thieves will not even approach your vehicle. Peace:)

        Like or Dislike: Thumb up 12 Thumb down 0
      • CarBuyer on Feb 17, 2017 at 10:39 pm

        You do realise that the more cars any make sells, the more you’ll find complaints being posted. With Honda outselling Toyota 3 fold, expect to read 3x as many complaints about Honda vs Toyota, even if faults per vehicle are identical in both brands.

        Like or Dislike: Thumb up 2 Thumb down 2
    • For Nissan , it is because of Tan Chong who refuse to bring in new models. Always bring in stuffs super late compare to other countries. Malaysia customers like European style downsized forced induction engines, yet Tan Chong dont want to bring in the Sylphy 1.6L turbo that Thailand is getting since 2 years ago. Almera is a 5 year old model here, still using 4 speed auto gearbox. This is the only B segment Japanese sedan left with the ancient 4 speed gearbox since Toyota Vios has moved to CVT.
      I agree Mazda is suicidal by increasing the price like crazy. More than RM 200k for a Japanese D segment Mazda 6 which is outrageous.

      Like or Dislike: Thumb up 2 Thumb down 1
      • johnson on Feb 18, 2017 at 12:29 am

        There are many sporty and desirable Nissan models not sold in Malaysia including the Juke, Micra,March, Qashqai, Note, Pulsar and official brand new flagship Nissan GTRs and 370z models.
        No recond garbage GTRs, Muranos and 370z models sold here in Malaysia by infamous Ah Bengs or Ah Lians:(
        Tan Chong Malaysia is ultimately the worst Nissan distributor in the world . Stupid management team with no clue on how to sell great cars like the rest of the world including Singapore, Thailand, Australia and little New Zealand.
        Check out these web addresses:
        https://www.nissan.com.sg/vehicles/new.html
        http://www.nissan.co.nz/Cars-Vehicles/Browse-Range
        http://www.nissan.com.au/Cars-Vehicles/Browse-Range
        https://en.nissan.co.th/vehicles/new-vehicles.html

        Like or Dislike: Thumb up 11 Thumb down 0
  • there he is on Feb 17, 2017 at 9:40 am

    never see any new accord. camry got la. hondek malaysia don’t boast and lie please

    Like or Dislike: Thumb up 3 Thumb down 15
  • Also bring in the new Freed. Kasi kubur itu Sienta.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Andrekua on Feb 17, 2017 at 2:59 pm

    They always say economic of scale but I don’t think it’s true in Malaysia. Best selling brand tend to increase price more often while the cold brands keep giving huge discount. I wonder why Malaysian kept buying overpriced car as if they had no choice? If you’re old like my parents, you’re probably ignorant. If you’re younger, I wonder why.

    Like or Dislike: Thumb up 2 Thumb down 0
 

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