Perodua secured a hat-trick of awards at the recent 2017 Frost & Sullivan Malaysia Excellence Awards, led by the popular Bezza. The company’s first-ever sedan not only secured the title of 2017 Car of the Year by the market research and consulting firm, but also the Debut Car of the Year award.
The Car of the Year award winner is based on a model’s sales volume, sales growth, market share in its segment and overall impact to the total industry volume.
Launched in July 2016, the Bezza managed to top the Trending Car Models list in Google’s “Year in Search” 2016. It also became the best-selling sedan for the first quarter of 2017 with over 15,900 units sold. So far, Perodua has delivered about 50,900 units of the Bezza since it was first introduced.
The Axia wasn’t left out either, as it was named the 2017 Value-for-Money (1.3L & Below Category ) Car of the Year. “We are overwhelmed with this recognition for the Perodua Bezza and the Axia. The 2017 Frost & Sullivan’s Malaysia Car of the Year Award for the Bezza is an endorsement towards our first ever full upper body designed model,” said Perodua president and CEO, Datuk Aminar Rashid Salleh.
Just a few days ago, Perodua announced a series of aesthetic updates for the 2017MY Bezza, which affected both the exterior and interior of the sedan.
“We thank Frost & Sullivan for their dedication and for being impartial in their judging process. We would also like to thank all Malaysians for their support and trust they have given to Perodua. We will further improve our processes to further delight you; because at Perodua; you matter most,” Datuk Aminar said.