Despite sales of AMG-badged vehicles jumping by 44% last year from 2015 and total yearly volume nearly touching 100,000 units, AMG chief Tobias Moers says that there’s no danger of the brand losing its desirability and exclusivity, Autocar reports.
He believes there won’t be a tipping point at which point AMG models will lose their appeal with the buying crowd, and predicts that the growth this year will still be in the double digits. The company moved 98,235 AMG models last year.
“It’s all about the strategy. We have increased the number of 63 models and we can now exploit 43 models too. For some customers, the C 63 is a little too much, so they start with the C 43 and then move up to the 63 – which also gives us the chance to give even more focus to the 63 models,” he explained.
This sentiment was exchoed by Britta Seeger, who heads Mercedes-Benz Cars marketing and sales. “At the end of the day, I think opening the brand to more customer segments makes us more desirable. We are offering the A 43, which has fantastic driving performance for a driver not quite ready for a 63 model.”
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Desire ever Appealing
AMG or not still driving by old uncle, just make sure they keep to the left when my golf gti is appear at your rear mirror.
VW drivers seem to have this inferiority complex when they see a Merc or BMW and feel the need to provoke them to a race. Infantile behaviour.
the market will always be supported by brain-limited cows, in nature the lions and wolves are always the minority
Truly perf richman car, unlike others slap on M badge and call it perf model
AMG is like Alpina. Always appealing. What happened to Zender and Lorinser?
zender died with the mullets. lets pray hard that liberty walk and mansory ends up the same too.
Main stream A/C/E class Mercedes are sold as a normal standard Mercedes for comfortable driving in mind.
When a customer buy an AMG badge, he is telling Mercedes that he have extra $$$ to splash beside the enhance performance & looks that goes with it.
Only cars that have the AMG insignia are classified as enhance performance hence desirability are not affected.
AMG is in a roll, their designs are muscular , sexy, still luxurious , and gangsta
In the end, if they focus performance, most buyers will go for it. AS BMW is now facing issue that they would not even take responsibility of. AMG model continues to give better value. Mind that the price is now where cheap or affordable for most. But for those who can afford it, make the buying worth the while.