AMG won’t lose desirability despite increasing sales

AMG won’t lose desirability despite increasing sales

Despite sales of AMG-badged vehicles jumping by 44% last year from 2015 and total yearly volume nearly touching 100,000 units, AMG chief Tobias Moers says that there’s no danger of the brand losing its desirability and exclusivity, Autocar reports.

He believes there won’t be a tipping point at which point AMG models will lose their appeal with the buying crowd, and predicts that the growth this year will still be in the double digits. The company moved 98,235 AMG models last year.

“It’s all about the strategy. We have increased the number of 63 models and we can now exploit 43 models too. For some customers, the C 63 is a little too much, so they start with the C 43 and then move up to the 63 – which also gives us the chance to give even more focus to the 63 models,” he explained.

This sentiment was exchoed by Britta Seeger, who heads Mercedes-Benz Cars marketing and sales. “At the end of the day, I think opening the brand to more customer segments makes us more desirable. We are offering the A 43, which has fantastic driving performance for a driver not quite ready for a 63 model.”

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Anthony Lim

Anthony Lim believes that nothing is better than a good smoke and a car with character, with good handling aspects being top of the prize heap. Having spent more than a decade and a half with an English tabloid daily never being able to grasp the meaning of brevity or being succinct, he wags his tail furiously at the idea of waffling - in greater detail - about cars and all their intrinsic peculiarities here.

 

Comments

  • MARIA126 on May 15, 2017 at 10:23 pm

    Desire ever Appealing

    Like or Dislike: Thumb up 1 Thumb down 2
    • AMG or not still driving by old uncle, just make sure they keep to the left when my golf gti is appear at your rear mirror.

      Like or Dislike: Thumb up 5 Thumb down 7
      • The Mentalist on May 17, 2017 at 10:36 pm

        VW drivers seem to have this inferiority complex when they see a Merc or BMW and feel the need to provoke them to a race. Infantile behaviour.

        Like or Dislike: Thumb up 4 Thumb down 0
  • Ollie on May 15, 2017 at 10:46 pm

    the market will always be supported by brain-limited cows, in nature the lions and wolves are always the minority

    Like or Dislike: Thumb up 0 Thumb down 2
  • Truly perf richman car, unlike others slap on M badge and call it perf model

    Like or Dislike: Thumb up 21 Thumb down 25
  • Nancy John Ohwai on May 16, 2017 at 6:50 am

    AMG is like Alpina. Always appealing. What happened to Zender and Lorinser?

    Like or Dislike: Thumb up 0 Thumb down 2
    • Semi-Value (Member) on May 17, 2017 at 12:02 am

      zender died with the mullets. lets pray hard that liberty walk and mansory ends up the same too.

      Like or Dislike: Thumb up 3 Thumb down 0
  • Mikey on May 16, 2017 at 9:43 am

    Main stream A/C/E class Mercedes are sold as a normal standard Mercedes for comfortable driving in mind.

    When a customer buy an AMG badge, he is telling Mercedes that he have extra $$$ to splash beside the enhance performance & looks that goes with it.

    Only cars that have the AMG insignia are classified as enhance performance hence desirability are not affected.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Gaviny on May 16, 2017 at 10:28 am

    AMG is in a roll, their designs are muscular , sexy, still luxurious , and gangsta

    Like or Dislike: Thumb up 0 Thumb down 0
  • vyndicated on May 16, 2017 at 11:27 am

    In the end, if they focus performance, most buyers will go for it. AS BMW is now facing issue that they would not even take responsibility of. AMG model continues to give better value. Mind that the price is now where cheap or affordable for most. But for those who can afford it, make the buying worth the while.

    Like or Dislike: Thumb up 3 Thumb down 1
 

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