It’s not a motor show in the traditional sense, but car manufacturers, especially premium and luxury ones, are increasingly flocking to the Pebble Beach Concours d’Elegance in Monterey, California.

This year’s edition saw BMW wheeling out its stunning Z4 Concept and Mercedes revealing the Vision Mercedes-Maybach 6 Cabriolet. Even Volkswagen chose the Golden State’s coast to announce the rebirth of its Microbus. The reason is simple, Pebble Beach is a big gathering of rich car collectors.

A perfect example is this McLaren 720S, which was crafted by the bespoke division of McLaren Special Operations (MSO) to the specification of entrepreneur and philanthropist, Michael Fux. McLaren CEO Mike Flewitt presented the car to the self-proclaimed “car freak” in Monterey, ahead of it being displayed on the ‘Concept Lawn’ on Concours Sunday.

“MSO provides McLaren owners with virtually limitless possibilities to tailor a car exactly to their needs and tastes; unique paint colours and finishes, custom leather and stitching and exotic materials are all available within a bespoke commission, while beyond this there are opportunities all the way up to complete vehicles designed to individual specification,” said Jolyon Nash, McLaren’s executive director of global sales and marketing.

The unmissable exterior colour immediately identifies the car as being designed to order, a service to all McLaren customers through MSO. Named ‘Fux Fuchsia’, the wild colour was created for Fux by Rolls-Royce and subsequently redeveloped by MSO. The man himself will retain exclusive rights to its use on any other McLaren vehicle.

The distinctive hue also features as a detail on the wheels, contrasting with the platinum finish of the alloy. Inside, door appliques, a pinstripe on the steering wheel and even the rear-view mirror are all in body colour, providing highlights of fuchsia in a cabin that is otherwise fully covered in MSO white leather with white stitching. The floor mats are from white Alcantara.

In addition to the bespoke elements of the 720S, the exhaust and window surrounds are in stealth grey finish and carbon fibre components from the MSO Defined range have also been specified. These can be ordered on any McLaren, of any colour.

Unveiled at this year’s Geneva Motor Show, the McLaren 720S is a Super Series car that replaces the 650S. It features the brand’s new carbon fibre tub and upper structure, Monocage II, and is powered by a 4.0 litre twin-turbo V8 with 720 PS and 770 Nm of torque. Zero to 100 km/h is done in 2.9 seconds, and it takes just 7.8 seconds for it to get to 200 km/h. Top speed is 341 km/h.

A good addition to Fux’s 12C in McLaren Orange, 12C Spider in bespoke purple and P1 in bespoke green, then.

GALLERY: McLaren 720S