Toyota C-HR Hy-Power Concept teased for Frankfurt

Toyota is, to say the least, no stranger to the development of hybrid electric powertrains, and is now set to bring another development to this year’s Frankfurt Motor Show. Dubbed the C-HR Hy-Power Concept, the sole official teaser image partially depicts a grille which appears identical to the production car’s, save for Toyota’s signature blue aura around its emblem to signify hybridity.

Its similarity to the production vehicle suggests that the Hy-Power Concept is closer to reality than Toyota intends to let on despite calling it a design study. There is a 1.8 litre hybrid drivetrain adopted from the Prius already available on the C-HR. Though details are scant for now, this concept could be a more advanced development of Toyota’s petrol-electric hybrid drive, or possibly a plug-in hybrid version.

The C-HR Hy-Power Concept’s aesthetic comes from Toyota’s European design centre (ED2), which the manufacturer says is intended to “emphasise C-HR’s emotional and powerful look, while hinting at future expansion of Toyota’s hybrid powertrain line up within its core models.”

When the Toyota C-HR eventually makes its Malaysian debut, it will go head to head with early bird rival, the Honda HR-V, which is also present in Malaysia in 1.8 litre guise. In the meantime, check out our preview walk-around tour of the Toyota C-HR in the video below.