Back in June, Volvo announced that it would be letting go of its wholly-owned subsidiary Polestar from its portfolio, with the latter set to become a separately-branded company focusing on electrified high-performance cars.
No timeframe was given then as to when this would take place, but it looks like the moment has arrived, if the simple two-word “The End” post made by Polestar on Instagram is any indication.
It’s still unknown what the first electric Polestar vehicles will be or when they will arrive on the market, but word on the grapevine suggests that they will be based on models from the Swedish automaker’s 60 and 90 series range.
The announcement in June also mentioned personnel changes – Thomas Ingenlath, who is also senior vice president of design at Volvo, will be Polestar’s new CEO, taking over from Nick Connor. Ingenlath will be joined by Jonathan Goodman, who moves on from his position as senior vice president of corporate communication at Volvo Cars to become the COO of the new concern.
Polestar has been Volvo’s motorsport arm since 1996, and was fully acquired by Volvo in July 2015. The current company’s final outing looks to be the optimisation work done on the new XC60 T8, in which powertrain revisions increase the power output by 14 hp to 421 hp.
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Dont worry Proton will buy Polestar like how they syiok sendiri buy Lotus and MV Agu
Bodoh. Polestar under 1 roof with P1. So why need to buy here buy there?
Hey John. Read the article la. They are going to be a separate company. No longer owned by Geely. Only Proton and Volvo owned by Geely. Except only one is a burden and another an unpolished jewel.
Ur still not making any sense. Polestar only spinning off into another subsidiary. Nobody mentioning Geely is selling Polestar. So how P1 to buy if Geely not selling? Pls read the article la.
Geely trying to save money now cause they know all their money gonna go down the drain on Potong
Polestar out, R3 Motorsports in. the AMG of Volvo
Ownership is still fully Volvo’s.
They’re separating in the sense of product positioning. Polestar will go for more niche performance segment, Volvo will be more mainstream luxury.
Polestar > all
Volvo > all
YTD Volvo sales at 566 units and some more still cheaper than Audi and other Germans. Must at least get to luxury level of German car first
Luxury level of a German car? Have you sat in a Volvo’s seat? Beats a German car any day. BMW too hard, Audi poor lumbar support, Merc comes close but still lacks something. YTD sales poor because Malaysians must spend money for image not substance. Standard equipment on Volvo still better than Germans who are like Air Asia, everything have to add on and pay.
I see previous volvo owner upgraded to VW or Audi on their next car. Wonder why. Some go to BM or Merz.
So no more polestar s90 liau
It would be nice if Polestar remains as Volvo performance arm just like AMG to Mercedes or M to BMW.. despite the separation, Polestar no matter how still leaves an impression that its still a Volvo
Well, at least it won’t end like R3
Better to go out in glory with brand image intact, rather than wither and be a shadow of itself like Trash, Rubbish, Dustbin. Even pipu still working there malu to tell others where they work.
Geely really making giant strides. I am sure that Lynk&Co, Lotus and Polestar will be the new axis of evil in terms of dynamic sports car production. Yummy!
This is more like survival plan for Volvo. Wondering is their revenue can improve with new plan.