Proton has announced that it recorded a 13% jump in sales during the month of October – the national carmaker sold 5,083 vehicles last month, 585 units up compared to the 4,498 units that left dealer lots in September. The company says that its year-to-date sales performance has also risen 6% or 3,646 units to 61,380 units, vis-à-vis the 57,734 units sold in the same period last year.
As expected, the Saga and Persona sedans made up the lion’s share of that figure, contributing a massive 70% to Proton’s overall sales. In total, 26,343 units of the Saga and 16,833 units of the Persona have found homes in the first 10 months of the year; the latter marks a 57.5% increase over the 10,687 Personas sold in the same period in 2016. The latest second-generation model was launched in August last year.
The results coincides with the current Amazing 5 Value promotion, with Proton offering a five-year/100,000 km free service package and rebates of up to RM8,000. “The [free service] includes parts, engine oil and labour charges for a hassle-free maintenance and peace of mind to our customers. From just RM398 a month, you can bring home a champion,” said vice president of sales and marketing Abdul Rashid Musa.
What champion, you may ask? Well, Proton won the Sepang 1,000 km endurance race recently, which it says proves the ride and handling prowess of its cars. “Our drivers cited that apart from driving skills, the characteristics of the Proton car itself provided an advantage to the team. They are the outstanding ride and handling capabilities and its consistent performance. Those are the basic characteristics of a Proton car which customers can expect to enjoy when they purchase our cars,” said Rashid.
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AI-generated Summary ✨
Comments express cautious optimism over Proton's sales increase, attributing it to models like Saga and Persona VVT, but many criticize management decisions, product confusion, and quality issues. Concerns about sales sustainability, export potential, and competition from Perodua's new Myvi are prevalent. Some commenters highlight Proton's financial struggles, reliance on discounts, and management flaws, while a few praise Geely's influence. Overall, sentiments are mixed, with hopes for improvement tempered by skepticism about long-term success.