Each of the sub-brands in the Mercedes-Benz car group – Mercedes-Benz, Mercedes-Benz EQ, Mercedes-Maybach and Mercedes-AMG – follow a design philosophy of ‘hot and cool’, according to chief design officer Gorden Wagener.

In the case of the Mercedes-AMG Project One hypercar – part of the Mercedes-AMG sub-brand – it certainly resides on the hottest part of the brand’s ‘hot and cool’ spectrum, with plenty of inspiration from the Formula 1 world, not least its W06 F1-derived 1.6 litre turbocharged and direct-injected hybrid V6 engine.

To recap, the Project One’s headline figures include a total output of over 1,000 hp and all-wheel drive courtesy of a pair of electric motors driving the front axle, propelling the car from 0-200 km/h in less than six seconds and onwards to a top speed of over 350 km/h.

Various design staff tasked with the Project One also chipped in with their input. Director of exterior design Robert Lesnik talks the audience through various exterior elements, starting from the front with the AMG A-wing design, then going along to the roof-mounted air intake which Lesnik describes as “probably one of the most important design features of this car,” which is complemented with the shark fin.

Around the back, lighting is almost concealed until they are illuminated. Inside, the interior is outfitted with materials ‘from the racetrack’, says director of interior design Hartmut Sinkwitz. Carbon-fibre is employed within for its structural strength, while microfibre fabric is used for its ‘perfect haptic’ or tactile feedback quality. “We followed the goal of ‘no style, first of all function,” Sinkwitz said.

Aesthetics still figures strongly in the customer purchase however, as mentioned in the video. It is important to reconcile the exterior style aspects of design with the technical requirements of the Project One, said Philipp Eckert who is in charge of overall vehicle design at Mercedes-AMG.

GALLERY: Mercedes-AMG Project One