Petronas “The Only Game Where Everybody Wins” promo ends early due to higher-than-expected demand

Petronas has announced that its “The Only Game Where Everybody Wins” promotion will be concluded earlier than planned – originally supposed to run until February 28, the contest will instead end tomorrow, on January 6. The fuel retailer explained that this was because of the high demand for the vouchers allocated, which were all scooped up quicker than it expected.

The company admitted to making mistakes with its on-ground execution and communication, and said that it was aware that people were dissatisfied due to the vouchers running out early. It added that it appreciated the feedback from its customers, both positive and constructive.

As a result, from January 6 to 12, the company is offering six times the amount of Mesra points given out at over 1,000 Petronas stations and 750 Kedai Mesra outlets, the highest ever offered for purchases. It has also presented prizes to the winners of the contest, who won RM500, RM1,000 and RM5,000 in cash prizes, a phone of their choice and one year’s supply of shoes from Zalora.

For those not familiar with the campaign, Petronas offered vouchers from Lazada, Zalora, G’Zox, Digi, Grab, Starbucks, Kenny Rogers, Rotiboy, McDonald’s, Burger King, Subway and Tealive during the promotional period, in addition to the aforementioned prizes. Also up for grabs were RM5 Petronas vouchers, free Mornings@Mesra breakfast combos and a RM5 discount on Petronas Syntium lubricants.

To be eligible to take part, customers had to purchase either RM20 worth of petrol, a Kedai Mesra promotional item or any three- or four-litre bottle of Syntium lubricant.