Boon Siew Honda opens first Impian X store in Johor

To increase the level of service for Honda riders, Boon Siew Honda Malaysia has opened its first Impian X concept showroom in Johor. The showroom, located in Gelang Patah, includes a one-stop sales and full equipped service centre, catering to Honda motorcycles and scooters up to 300 cc.

Building on the current Impian Honda Shop which was first introduced in 2010, Honda Impian X takes customer service up a notch from normal motorcycle workshops by providing a waiting lounge. Complimentary beverages and free Wi-Fi is provided.

Inside the service facility, Impian X technicians are trained to properly maintain and service Honda motorcycle, and equipped with proper tools and advanced diagnostic service aids, using only genuine spare parts. In addition, buyers of new Honda motorcycles will be given Pre-Delivery Safety Advice (PDSA) by a safety instructor, providing education on road safety.

“With the launch of the Honda Impian X, Boon Siew Honda is expecting a 21% increase in sales over the next 12 months,” said Nobuhide Nagata, managing director and chief executive officer. For 2018, Boon Siew Honda is looking to open a further 10 Honda Impian X concept showrooms across the nation, with the next two locations in Perak.

In 2017, Boon Siew Honda recorded a total sales volume of 120,613 units, an increase of 16% over 2016. Johor contributed 14% of that number, totalling 16,000 units, and was Boon Siew Honda’s second highest sales contributor.