BMW Group Malaysia has announced the appointment of Harald Hölzl as its new managing director and CEO, effective March 1, 2018. Hölzl previously lead the BMW Group’s operations in the Czech Republic and was also head of marketing at BMW Group Central South Eastern Europe in 2011.

His career with BMW began in 2002, and he has served in various functions in departments ranging from sales, marketing, dealer development and IT.

Hölzl will take over from Han Sang Yun, who will assume the role of president of BMW Group Korea. Han was first appointed managing director and CEO at BMW Group Malaysia in January 2015, helping drive the company to its best-ever performance growth last year.

Han will replace Hyojoon Kim in BMW Group Korea, who will assume the roles and responsibilities of representative director and chairman for the premium carmaker in the country.