Han Sang Yun has been appointed by BMW AG as the new MD and CEO of BMW Malaysia. He will be taking over from Alan Harris effective January 1, 2016. Harris, who has served as MD and CEO of BMW Malaysia for the past two years, will be retiring from his position.

Han has over two decades worth of experience in the automotive industry, primarily in his home country, Korea. Previously the Head of Sales for the BMW Group in Korea, he was also overseeing marketing and product management for the brand in the country as well.

As the new MD and CEO for BMW Malaysia, his tasks will involve further expanding the brand’s market share. In addition to that, he will be tasked to identify new growth opportunities alongside Malaysia’s ambition to be an automotive hub in the South East Asian region.

During Harris’ tenure, he introduced locally-assembled BMW models, namely the BMW X6 and 1 Series. Programmes such as BMW World Malaysia, as well as the expansion of the group’s headquarters in Cyberjaya and BMW Group Parts Distribution Centre in Johor were also overseen by him.

BMW Malaysia’s latest five-year unlimited mileage manufacturer warranty and five-year/100,000 km free scheduled service package, was also introduced during Harris’ tenure.