Volvo S90 Ambience Concept – a treat for the senses

Volvo S90 Ambience Concept

Volvo has unveiled its show car for the upcoming Beijing Motor Show, the S90 Ambience Concept. According to the Swedish automaker, the concept offers an “industry-first sensory experience that synchronises visuals, sound and scent to redefine in-car luxury.”

The car itself is based on the existing three-seat S90 Excellence that is sold in China, but the interior has been revamped to change the way you feel while you’re inside. You can do this by using a smartphone app to choose one of seven visual themes, each with their own accompanying synchronised audio and scent.

The available themes include Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain. There is also a Nocturnal theme for resting and Freedom for a boost of fresh and uplifting energy.

Depending on which theme you pick, the appropriate visual element is then projected onto the car’s headliner, and audio is played through the Bowers and Wilkins sounds system, which has been upgraded to include small tweeters in the headrest.

Volvo S90 Ambience Concept

Volvo S90 Ambience Concept

Volvo S90 Ambience Concept

For an even more immersive experience, one of four bespoke scents created by Byredo, is deployed from a portal that rises up from the centre console. All three elements combine to directly influence the occupants’ mood and well-being, as Volvo describes.

“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, head of design at Volvo Cars.

“We’re known for our human-centric approach to design and as an industry leader in advanced safety technology. Ambience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being,” he adds.

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Learn more: 2018 Beijing Motor Show