Toyota Century – new third-gen Japanese limousine goes on sale, 431 PS hybrid V8, priced at RM720k

Toyota Century – new third-gen Japanese limousine goes on sale, 431 PS hybrid V8, priced at RM720k

It seems that in Toyota’s world, a Century comes every quarter of an actual century, and so 21 years after the last one rolled about, there’s a brand new third-generation model. Codenamed G60, it has been completely redesigned inside and out, but retains the dignified, regal look that has set the nameplate apart as Japan’s ultimate old-money status symbol for over 50 years.

As before, there’s a long, boxy body underscored by wraparound chrome trim, but the design – previewed on a prototype at the Tokyo Motor Show last October – has been modernised for the 21st, um, century. The C-pillars, for instance, have been made more upright to highlight the rear quarters in what is predominantly a chauffeur-driven vehicle, and the beveled character line is said to provide an “air of dignity and excellence.”

At the front, the square headlights are now fitted with LED projectors with Adaptive High Beam System (AHS), and they flank an intricate grille design incorporating a looping crown pattern behind the vertical slats. Front and centre is the gold phoenix emblem, carved over a period of six weeks by a single craftsman.

Toyota Century – new third-gen Japanese limousine goes on sale, 431 PS hybrid V8, priced at RM720k

Moving to the rear, the full-width tail lights now have a black centre for a more refined look, while the three-dimensional lenses lend a more harmonious look. You can, as always, pick from a palette of subdued exterior colours, but the most iconic hue – the one you’d really want – is black. This time, it’s a seven-layer paint finish – including a black-tinted clear coat to give an impression of black lacquer – that gets three applications of wet sanding and a mirror finish to bring out the sheen.

Predictably, the new Century is massive – at 5,335 mm long, 1,930 mm wide and 1,505 mm tall, it’s 65 mm longer (all going to the 3,090 mm wheelbase), 40 mm wider and 30 mm taller than the outgoing G50 model. It even dwarfs a long-wheelbase Mercedes-Benz S-Class by being 89 mm longer, 31 mm wider and nine millimetres taller, although the Sonderklasse‘s wheelbase shades it by 75 mm.

Step inside – easing through 15 mm lower side sill – and you’ll find plush 100% wool upholstery rather than the usual leather found on other luxury vehicles, although high-end, soft-textured cowhide is also available as an option. Once ensconced, the horizontal dashboard design maximises the sense of width in the cabin.

Toyota Century – new third-gen Japanese limousine goes on sale, 431 PS hybrid V8, priced at RM720k

This feeling is enhanced through the use of a “slanting lattice” pattern on the fabric headlining, the backs of the front seats and the console between the seats. The latter houses a Blu-ray disc player and an 11.6-inch rear entertainment display, which rear passengers can kick back to watch from their reclining massage seats, stretching out onto a new stepless powered footrest deployed from behind the front passenger seat.

An integrated LCD screen hidden in the rear centre armrest allows those at the rear to control the seat, climate and audio functions. Those required to do business while on the move will be pleased by the inclusion of a writing table and reading light with adjustable brightness, and audiophiles will be able to enjoy their tunes being piped through a 20-speaker premium sound system.

Purists, however, might want to look away: the new Century ditches Toyota’s first and only V12, the venerable 5.0 litre 1GZ-FE, for – gasp! – a V8. The similarly-sized, direct-injected 2UR-FSE mill – paired to twin electric motors and a nickel-metal hydride battery – is the same powertrain package found in the outgoing Lexus LS 600h, albeit with rear-wheel drive rather than the Lexus’ all-paw system.

The engine itself makes 381 PS at 6,200 rpm and 510 Nm of torque at 4,000 rpm, while the electric motors produce 224 PS and 300 Nm. Together, they churn out a total system output of 431 PS, and deliver a combined fuel consumption figure of 13.6 km per litre on the Japanese JC08 cycle.

Toyota has gone through great lengths to isolate the occupants from the outside world, with a seamless installation of soundproofing materials, the use of structural adhesives to increase structural rigidity and the fitment of new suspension arms, bushes, mounts, various rubber components and even specially-developed tyres to increase ride comfort and driving stability, as well as reduced vibration. The new Century also comes with air suspension with Adaptive Variable Suspension System (AVS) dampers and active noise cancellation.

Toyota Century – new third-gen Japanese limousine goes on sale, 431 PS hybrid V8, priced at RM720k

Safety-wise, Toyota Safety Sense P – which includes Pre-Collision System, lane departure warning and adaptive cruise control – comes as standard, along with blind spot monitoring and rear cross traffic alert. Also fitted is a Helpnet automatic emergency reporting system that activates in the event of a collision, as well as the D-Call Net service to radio in ambulance support if the car deems the accident is serious.

Going on sale at all Toyota showrooms across Japan, the new Toyota Century carries a price tag that matches its status as the flagship of the company’s range – a whopping 19,600,000 yen (RM720,400). That’s more than the Mercedes-Benz S 560 L 4Matic, which retails in Japan at 16,990,000 yen (RM622,900) without options. What do you think – ostentatious, or just right up your street?

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Jonathan Lee

After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead. He therefore appreciates the aesthetic appeal of a car, but for him, the driving experience is still second to none.

 

Comments

  • Old but gud like Tun

    Like or Dislike: Thumb up 15 Thumb down 9
    • 5liter V8. Still drinks petrol like dinosar

      Like or Dislike: Thumb up 15 Thumb down 17
      • T-Rex on Jun 27, 2018 at 7:27 pm

        Dinosar that can eat ur slowpoke Proton as breakfast, lunch or dinner

        Like or Dislike: Thumb up 7 Thumb down 2
    • Rajoo Selvam on Jun 26, 2018 at 2:35 pm

      eh! dah tukar support? Now sapot Tun? Dulu kutuk Tun tak habis habis……oh wai! oh wai!

      Like or Dislike: Thumb up 14 Thumb down 2
  • they should consider selling this car here…

    Like or Dislike: Thumb up 3 Thumb down 0
  • i hope this can replace the old toyota crown as the taxi in japan. look not much different with its old styling

    Like or Dislike: Thumb up 4 Thumb down 13
    • Ginza on Jun 26, 2018 at 12:50 pm

      Japan already has the Toyota Crown for taxi’s and CEO cars. This is a Yakuza car. Bought mostly by Yakuza bosses and parked outside Yakuza owned clubs. Mostly seen in Tokyo and Osaka.

      Like or Dislike: Thumb up 21 Thumb down 1
      • 12yrsold john on Jun 26, 2018 at 2:04 pm

        Wow, sound like U are an expert in Japanese Yakuza!! I tot most Yakuza ride on dark tinted S-class & some bullet proof too.

        Like or Dislike: Thumb up 3 Thumb down 10
        • Yakuzas only rides on jepunis

          Like or Dislike: Thumb up 15 Thumb down 1
          • John Dedak on Jun 27, 2018 at 9:26 am

            This is not true. Yakuza also ride on Mercedes and BMW. Pls give accurate news.

            Like or Dislike: Thumb up 1 Thumb down 3
          • Too bad everyone knows ur fake news. The accurate news is Yakuzas rides on jepunis. Triads prefer Mesidis & BMW

            Like or Dislike: Thumb up 3 Thumb down 0
  • superdriver on Jun 26, 2018 at 2:08 pm

    Its an old yakuza car… I love it!!!

    Like or Dislike: Thumb up 11 Thumb down 0
  • Clueless Newbie on Jun 26, 2018 at 2:12 pm

    Can’t wait to see Vin Diesel aka Dominic Toretto use this to smoke all the cars in a street race!

    Hahahaha!

    Like or Dislike: Thumb up 3 Thumb down 0
    • Tokyo Drift 2?

      Like or Dislike: Thumb up 4 Thumb down 4
    • Mikey on Jun 27, 2018 at 9:34 am

      But john say a Toyota is a Dinosaur wo hence cannot “smoke” anyone bcoz it’s an Uncle car. Hehehe. Cheers…

      Like or Dislike: Thumb up 2 Thumb down 3
      • Still can smoke when unker winds down the Century window and cig smoke comes out like a cloud.

        Like or Dislike: Thumb up 4 Thumb down 2
  • I’d really to hv a go on those plush wool seats ,

    Everything inside looks and feel bespoke , befits a true luxury car….

    should seriously consider selling them here , since the powertrain is shared with the lexus ,

    be used by heads of states

    Like or Dislike: Thumb up 5 Thumb down 0
  • sampan 250kmph on Jun 26, 2018 at 2:49 pm

    Lexus top of the range not luxury enough?

    Like or Dislike: Thumb up 5 Thumb down 0
    • stastasta on Jun 28, 2018 at 9:51 am

      what a conundrum. which is higher end, the lexus LS or toyota century ?

      Like or Dislike: Thumb up 0 Thumb down 0
  • John Lalang on Jun 26, 2018 at 3:10 pm

    Bila lalang bergoyang…..

    Like or Dislike: Thumb up 1 Thumb down 0
  • for rich traditionalist, who want to be different from others

    Like or Dislike: Thumb up 3 Thumb down 0
  • UMW should bring this to Malaysia.
    Century is clearly an even higher standard than Vellfires and Land Cruisers.

    Like or Dislike: Thumb up 2 Thumb down 0
  • Richard on Jun 27, 2018 at 8:36 am

    Who compares this with Mercedez S-class?! This thing should be compared with a Rolls Royce, given the level of craftsmanship put into the manufacture of each vehicle.

    Like or Dislike: Thumb up 6 Thumb down 1
    • Habib on Jun 11, 2022 at 7:32 pm

      indeed.

      but most self proclaimed experts on cars does not know how to appreciate the Century. their standard is pretty much the common luxury cars we have out there. way above their level to truly appreciate the vehicle.

      Like or Dislike: Thumb up 1 Thumb down 0
  • Semi-Value (Member) on Jun 27, 2018 at 10:22 am

    the attention to detail is awesome

    Like or Dislike: Thumb up 3 Thumb down 0
  • Habib on Jun 11, 2022 at 7:29 pm

    this car is for men of culture. period.

    Like or Dislike: Thumb up 0 Thumb down 0
 

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