BMW Group Malaysia has appointed Millennium Welt as its representative for the BMW Motorrad brand in Kuantan and the East Coast region. Millennium Welt is no stranger to the group, as it already represents BMW, MINI and BMW Motorrad in Seremban, and has BMW dealerships in Batu Pahat and Kuantan, the latter since 2016.

“We see great potential for growth in the East Coast for premium motorcycles and Millennium Welt has been a valuable partner for us in delivering the promise for BMW premium experience to our customers in Kuantan. We are confident they are the choice dealership to help us further cement our position in the region, now extending the impeccable premium experience to motorcycle enthusiasts in the East Coast as well,” said Harald Hoelzl, MD and CEO of BMW Group Malaysia.

“With Millennium Welt Kuantan’s appointment, we look forward to welcoming more riders from the East Coast region to ‘Make Life A Ride’. The East Coast with its great windy roads down the coast is perfect for motorcycle riding but more importantly, the area delivers over 50 motorcycles annually and has the potential to grow steadily year on year,” said Owen Riley, head of BMW Motorrad Malaysia.

Millennium Welt Kuantan now offers BMW cars and BMW Motorrad motorcycles, as well as MINI service at its 28,000 sq.ft. facility along Jalan Teluk Sisek in the state capital.