A 17-year-old record in the Malaysia Book of Records was broken during the finale of Proton’s Ace the Space contest, when 55 people crammed themselves into a Proton Exora to set a new record for ‘most people in an MPV’.
The record-setting team was Team Girls Power from Universiti Malaysia Perlis (UNIMAP), and they were among the 25 groups (total of 669 participants) that took part in the contest.
Team Girls Power’s path to the finals saw the team secure a victory in the state qualification round, which saw 39 members squeezing themselves into a Proton Ertiga.
This feat was enough to get them to the finals at Proton Centre of Excellence, where they would face off against KVT Girl from Kolej Vokasional Temerloh in Pahang, Senawang Triggers from Politeknik Port Dickson in Negeri Sembilan and GKL from UiTM Shah Alam in Selangor (the only all male team).
The contest was a tight one, with KVT Girl and Senawang Triggers managing to insert 53 people each into an Exora. Meanwhile, team GKL mustered 45 people into the MPV. A special award for ‘Best War Cry’ was given to Team Last Minute, also from UNIMAP.
As champions, Team Girls Power received a cash prize of RM10,000 as well as individual prizes for each member. These include Proton sales vouchers worth RM1,000, smartphones, two TGV movie tickets and an exclusive invitation to the launch of Proton’s first SUV model.
The Ace the Space contest was organised as a way to showcase the spaciousness of Proton’s MPV line-up as well as to show appreciation and reward loyal Proton fans. This is together with the chance to set a new record in the Malaysia Book of Records.
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- dav
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One of clever idea to reduce congestion after MRT3 cancelled. Hey..who need RapidKL then..
55 people in Proton Exora. Effective Population control device..
aexora with 4 airbags and ESC still safer than unsafe celup Jepunis junks.
Proton should concentrate on improving their sales instead of running contests. Losing RM4 million per day is a serious matter.
“Of the top players, the highest gain made in July was by Proton, with a 31.2% increase from June.” Lolz!
hey everyone look..john is so proud of proton’s july’s achievement
Pity him la bro. He need to cari makan also.
face → mirror
Whats wrong with stating the facts? I din say it, PT did. Lolz!
john is use to finishing last hence finishing 4th is good news to him. That’s how MY progress to him I guess!
Why jeles that ur Toyota never thought about this? Cheap, engaging, fun, relevant, and thinking out of the box when fitting everyone inside the box(car). Instead u alls came out with ahbeng vios racing that cant boost sales. Pitiful.
But Toyota last last month if no commercial vehicles sales, it is rare like Merc. Tats much much more pathetic
Yes, people are thought to aim low and always rely on bantuan. They even get 3rd class honours also they very proud. Some even get General Degree also without honours also syiok sendiri.
Too much of pampering
when you are used to everything free in life and don’t work based on merit, you start to talk this way….time to change john
This is a car site. It is not a 3rd class honours or General Degree site. You want to talk about 3rd class honours or General Degree go to that site.
Here we talk about cars (& motors).
Proton always ask tongkat. And those who like tongkat also like Proton method of survival
P1 no more asking for tongkat. Guess who is asking for tongkat now? Lolz! https://paultan.org/2018/08/06/847390/
Not just Proton but most GLCs and the whole Putrajaya is always asking for Tongkat and Bantuan
This is a car site. It is not a GLC or tongkat or bantuan site. You want to talk about GLC or tongkat or bantuan go to that site.
Here we talk about cars (& motors).
P1 at most spent only RM1 million for this event and normal people got to join in on the fun. UMW spent millions on the Vios Challenge to get celebrities and racetracks while normal people can only watch from the side yet their sales still dropping like flies. Now, tell me which one is the worse use of money?
Lolz! Yup. True dat bro!
Toyota troopers so easily kena triggered. Got nothing better to do than to come here repeatedly downvote disparaging comments. No wonder their sales volume dropped.
I have no idea why proton like to organize these type of silly event ?? They running out of marketing idea ?? Whats the point of INSERTING 53 people inside a car ? Can the car be driven with 53 people in real life ?? If they are seriously in getting back business, they should start marketing campaign for the upcoming SUV.
ya la, just Media cop,s Suabru challenge. who in the hell is going to stand and touch a car all day long with out driving it?
This kind of fun events are to create Human Interest topics (PR Campaign) and to also target young consumers. Strictly talking about cars, engines, gearbox etc is boring to non car aficionado, who actually comprises the majority of car buyers out there. That’s why your wife/girlfriend rely on you for car advice for they know nuts about cars.
By reaching out to the young social media savvy generation, Proton is trying to gain positive PR amongst the future car buyers out there. These future graduates will be potential target segment for the coming SX11 Binyue.
There will be plenty of opportunities to talk about the coming Boyue later as the campaign has already been mapped out for the long term. There will be plenty of write ups, test drives, press releases to flood the man & social media probably starting 31 August. Besides, the target segment for Boyue isn’t the above younger social media savvy generation anyway.
What is the main selling point of a MPV? SPACE. This event just showcased how spacious Proton MPVs are and the creativity of the participants to maximise every cc of room.
after 55 people got cramped in, the exora absorber terus rosak.
Maybe some are only good at frivolous nonsense like this! How about using your grey matter and inventing something useful that Proton could use and make it a selling point?
Whats next……biggest roti canai in the world?