Lamborghini Kuala Lumpur has unveiled its newly refurbished Glenmarie showroom, which now incorporates the automaker’s revamped corporate design identity. The new showroom exterior features an illuminated Lamborghini shield on a black background, while the interior scheme has also been reworked, with a brighter, cleaner presentation characterised by polygons, sharp forms and raw surfaces.

The showroom floor also features a client lounge that includes a car configuration system to guide the customers through specifying their Lamborghini as well as product and Ad Personam displays that provide samples of exterior and interior finishes. This allows customers to physically touch and play around with colour and material combinations.

The service area of the 12,494 sq ft 3S facility has also been updated to cater for the expected increase in servicing volume that the Urus SUV will inevitably bring. The area features seven service bays, including one equipped with a specific hydraulic lift to cater for the Urus.

“Endowed with the support of Lamborghini owners and enthusiasts, the new refurbished showroom simply reflects our confidence in Lamborghini’s business here, especially now with the expanded model line-up and increase in sales with the recent launch of the new super SUV,” said Lamborghini Kuala Lumpur CEO Marcus Chye. Present at the relaunch of the showroom was Automobili Lamborghini Asia Pacific CEO Matteo Ortenzi.

There has been no shortage of response for the Urus, which was launched in Malaysia in March. The company has received around 60 bookings for the SUV, and the waiting list for one is now around a year, according to Chye.