Tesla is now the most followed auto brand on Twitter

Tesla Motors has overtaken Mercedes-Benz to be the most followed automotive brand on Twitter, having amassed 3,030,485 followers as of last night (October 21). The lead is slim, with Mercedes-Benz trailing behind at 3,029,779 followers – a difference of 706 followers.

Comparatively, the third most popular car brand on Twitter is Audi with over 1.9 million followers, after which is Lamborghini, with a pool count of over 1.7 million.

Tesla is now the most followed auto brand on Twitter

Meanwhile, Elon Musk, who will be stepping down as company chairman (but remain as CEO) following a US$20 million (RM83.2 million) fine by the US Securities and Exchange Commission (SEC), has over 23.1 million followers on Twitter.

On the business side of things, Tesla has recently secured a land in China to build its first Gigafactory outside of US soil. The 860,000 square metre plot of real estate costs US$2 billion (RM8.32 billion), and the facility is reportedly capable of producing 500,000 Tesla cars annually.

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