Tesla Motors has overtaken Mercedes-Benz to be the most followed automotive brand on Twitter, having amassed 3,030,485 followers as of last night (October 21). The lead is slim, with Mercedes-Benz trailing behind at 3,029,779 followers – a difference of 706 followers.

Comparatively, the third most popular car brand on Twitter is Audi with over 1.9 million followers, after which is Lamborghini, with a pool count of over 1.7 million.

Meanwhile, Elon Musk, who will be stepping down as company chairman (but remain as CEO) following a US$20 million (RM83.2 million) fine by the US Securities and Exchange Commission (SEC), has over 23.1 million followers on Twitter.

On the business side of things, Tesla has recently secured a land in China to build its first Gigafactory outside of US soil. The 860,000 square metre plot of real estate costs US$2 billion (RM8.32 billion), and the facility is reportedly capable of producing 500,000 Tesla cars annually.