The Mercedes-Maybach nameplate currently represents the most luxurious segment within the German automaker’s range of offerings, with the likes of the Mercedes-Maybach S600 Pullman. The luxury brand made its modern-day comeback in 2002 with the Maybach 57 and 62, before getting a facelift in 2010 before eventually bowing out in 2012.
“The long-term plan for Maybach is for it to “stand on its own two feet, like AMG,” said Mercedes-Benz chief Dieter Zetsche. The SUV direction taken by examples such as the Bentley Bentayga and Rolls-Royce Cullinan is certainly under serious consideration at Maybach, in the vein of the Vision Mercedes-Maybach Ultimate Luxury powered by four electric motors.
Where the earlier Maybach models took on the likes of full-sized Rolls-Royces and Bentleys, the current Mercedes-Maybach range stands in the realm populated by the likes of the Bentley Flying Spur and the Rolls-Royce Ghost, a rung above cars like the Audi A8 and the BMW 7 Series. With that foothold established, Mercedes-Maybach may be working to renew its mark at the top of the luxury tree.
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