Model Year 2019 GAP Photography
American motorcycle manufacturer Harley-Davidson (H-D) saw a drop of 6.1% in worldwide retail sales in 2018, representing 228,051 units sold. This is compared against the 2017 figure of 242,788 motorcycles sold.
Of this number, 28,724 H-D bikes were sold in the Asia-Pacific region, against 30,348 units the year before, a drop of 5.35%. H-D’s largest market, the US, saw 132,868 motorcycle shipped out the door in 2018, compared to 147,972 in 2017, a 10.2% reduction.
The data is based on information supplied by H-D dealers which is based on new sales warranty and registration information. In terms of revenue generated from motorcycle sales, there was a slight increase, with USD 3.88 billion (RM15.9 billion) collected in 2018 versus USD 3.76 billion (RM15.44 billion) in 2017.
Further broken down, H-D earned USD 800 million (RM3.28 billion) in parts and accessories and USD 262.7 million (RM1.08 billion) in general merchandise sales. H-D’s product mix of motorcycles shipped worldwide includes 101,942 bikes in the touring category, 78,529 cruisers and 48,194 from the Sportster/Street range.
Looking ahead to 2019, H-D expects to ship approximately 217,000 to 222,000 bikes for the model year, reflecting a slightly flat outlook in terms of the worldwide motorcycle market.
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Many H-D riders already upgraded their lifestyle now drives crossovers or pick-ups, no more sitting on two-wheelie
This is because globally there is a down turn. But frustrated keyboard warriors only say Malaysia only got downturn.
In actual fact, the whole world also got downturn now
Incorrect. Due to lifestyle preference has changed as Arnie above put it. Lol, trolling failed again.
meanwhile Proton sales are still like waterfall!
The reason why sales figures dropped and revenue increased is because Harleys are getting more and more expensive. More and more customers in their US market are going for much cheaper Motorrads which why it’s no coincident Motorrad sales went up globally.
Perhaps USA motor fans should ask their USA Government to intervene and reduce Harley prices so that more can buy them. Yeah, they really have to take a leaf from PaulTan comments section.
If they want to move ahead, they need to diversify. The tastes of customers change from time to time and sticking to the same formula of just selling easy riders won’t last in today’s world. The traditional HD fan will scream heresy but diversifying their product range is what the company needs to do to attract new and young blood to their brand.
The time is ripe for an all-new 1970’s style Harley Café Racer!
its always my dream to own one H-D… but its never too late..