Model Year 2019 GAP Photography

American motorcycle manufacturer Harley-Davidson (H-D) saw a drop of 6.1% in worldwide retail sales in 2018, representing 228,051 units sold. This is compared against the 2017 figure of 242,788 motorcycles sold.

Of this number, 28,724 H-D bikes were sold in the Asia-Pacific region, against 30,348 units the year before, a drop of 5.35%. H-D’s largest market, the US, saw 132,868 motorcycle shipped out the door in 2018, compared to 147,972 in 2017, a 10.2% reduction.

The data is based on information supplied by H-D dealers which is based on new sales warranty and registration information. In terms of revenue generated from motorcycle sales, there was a slight increase, with USD 3.88 billion (RM15.9 billion) collected in 2018 versus USD 3.76 billion (RM15.44 billion) in 2017.

Further broken down, H-D earned USD 800 million (RM3.28 billion) in parts and accessories and USD 262.7 million (RM1.08 billion) in general merchandise sales. H-D’s product mix of motorcycles shipped worldwide includes 101,942 bikes in the touring category, 78,529 cruisers and 48,194 from the Sportster/Street range.

Looking ahead to 2019, H-D expects to ship approximately 217,000 to 222,000 bikes for the model year, reflecting a slightly flat outlook in terms of the worldwide motorcycle market.