Michelin has officially launched its first flagship store for premium performance-oriented tyres at SpeedLine Kota Damansara. The first of its kind in Malaysia, the store carries a full range of Michelin tyres, including ultra-high performance (UHP) Pilot Sport tyres as well as racing tyres. Michelin motorsports merchandise, too.

“Over the years, the trend for super sports cars and ultra-high-performance tuning in Malaysia has continued to rise, and we have seen an increase in demand for high performance tyres amongst consumers. The partnership with SpeedLine will allow us to provide our UHP products to this specific group of car enthusiasts who require tyres made for sport performance,” said Pascal Nouvellon, MD of Michelin Malaysia, Singapore, Indonesia and Brunei.

Nouvellon added that this partnership is in line with Michelin’s plan to improve product availability in the Malaysian market. “As we’ve done over the years, we will continue to look at opportunities to grow with the country through various channels including increasing our already extensive dealership network and raise the profile of the car servicing industry to adhere to international standards,” he said.

SpeedLine Kota Damansara’s 2,221 sq.ft outlet is located at 31, Jalan PJU 5/18, Petaling Jaya, and operates from 9am to 7pm. The dealer will be offering exclusive Michelin motorsports merchandise with the purchase of tyres. As of March 2019, the French tyre company has a nationwide network of 124 Michelin-branded stores, 54 TyrePlus outlets and over 350 Michelin-authorised independent dealers.