Jaguar’s long-standing flagship nameplate, the XJ, will be coming to the end of its production early next month to make way for an all-electric successor, Autocar reports. Codenamed X351, the eighth-generation Jaguar XJ made its debut in 2009, and carried on until 2015 when it received a facelift which brought updates to its exterior and media player system.

Despite being well-established as a mainstay of the British marque, the XJ has played a far less prominent role on the sales charts, the company selling just 301 units of its top sedan in December last year compared to 4,492 units of the F-Pace SUV, 2,252 units of the XE sedan and 492 F-Types during the same period.

Though the XJ’s transformation into a fully electric flagship has not yet been confirmed by Jaguar, a spokesperson for the company told the magazine that it intends “to continue the XJ nameplate,” the report noted. The Jaguar XJ will continue to go head-to-head with the likes of the Mercedes-Benz S-Class and BMW 7 Series, while its full-EV counterpart will take on new blood, such as the Audi e-tron GT and Porsche Taycan.

While visually significant updates appear few and far in between for the big Jaguar, they are certainly intensive when they do come around; the X350-generation car of 2002 was the first aluminium-intensive model, while the X351 of 2009 which carries its shape into today was a major departure from the lower-slung, more obviously three-box silhouette which has been a key XJ identifier since the 1960s.

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