Loyal Proton customer wins new Saga Premium AT

Loyal Proton customer wins new Saga Premium AT

For lucky Proton owner, Azrul Firdaus Bin Ramli, bringing his Iriz for routine maintenance at the national carmaker’s Centre of Service Excellence in Subang Jaya, and snapping a picture, was all that was required for him take home the grand prize of a brand-new Saga Premium AT in the Proton Service & Win contest.

Designed to reward Proton customers for regularly servicing their cars and to promote the company’s authorised service centres, the contest (co-branded with Petronas) was held from August 15 to November 15 last year.

During the contest period, over 125,000 owners sent their vehicles for servicing, with eligible participants required to upload a picture of their car on Facebook together with a creative caption. The winner was decided by Proton’s management based on the creativity of their posting.

Over the past two years, Proton has actively sought to recruit new partners to increase the number of 3S/4S outlets in its dealer network. As of now, the carmaker has 121 such outlets, and it is targeting to have 150 outlets up and running by the end of the year. Additionally, it is continuously investing in staff training programmes and benchmarking itself against other brands.

“Selling a car is the beginning of a relationship between an automotive brand and its customers. During a five-year ownership cycle, there will be many occasions when a customer returns to service their car and this is an opportunity for Proton to showcase a premium brand experience,” said Li Chunrong, CEO of Proton.

“This is the strategy driving us towards investing in a comprehensive network of 3S/4S outlets and also helps to ensure our cars are maintained by trained technicians, which will help long-term residual values,” he added.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.



  • seancorr (Member) on Feb 27, 2020 at 1:27 pm

    Yes you are right, Proton should focus more on after sales as that’s when customers develop a relationship with the brand and also for the manufacturer to make more money too.

    Like or Dislike: Thumb up 0 Thumb down 1
  • Ex VGM staff on Feb 27, 2020 at 1:55 pm

    We can see there were many new dealerships. Including many new faces/names we never heard before in automotive world.

    They are not really enthusiast to sell cars, they just want to be close to proton CEO Dr Li Chunrong. It’s for future business opportunities, trust me..nothing else.

    The dealers won’t bother with service quality and this is evident in the JD power CSI survey since 2005 where proton has been at the bottom for the past 15 years. They are just not interested. Very similar case to Honda and Toyota dealerships.

    But at least Honda Malaysia DRB and UMW Toyota were checking and pushing to get the scores back (Honda and Toyota had shared no. 1 ranking as many as 8 times in the past decade) but unfortunately Proton management seems didn’t know what to do. Or how to do it.

    Waiting for CEO to do the corrections all by himself. I hope all the dealer’s are reading this.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Name here on Feb 27, 2020 at 5:30 pm


    Like or Dislike: Thumb up 1 Thumb down 0
  • Sick & Tired on Feb 27, 2020 at 8:03 pm

    Loyalty is golden. Tahniah bro Azrul! Menten loyal, jangan jadik macam katak jumped around.

    Like or Dislike: Thumb up 6 Thumb down 0

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