Mitsubishi revives the Ralliart brand – custom-made accessories and re-entry into motorsports confirmed

Mitsubishi revives the Ralliart brand – custom-made accessories and re-entry into motorsports confirmed

Mitsubishi fans will certainly remember Ralliart, which is the brand’s in-house motorsport and tuning division. From around the 1990s right on through to the 2000s, Ralliart has been heavily involved in the world of rallying, with a string of Lancer Evolutions being the most notable cars to wear the name. During its heyday, Ralliart secured 12 Paris-Dakar Rally titles and helped Tommi Makinen secure four driver’s titles in the World Rally Championship.

Sadly, monetary woes back then forced Mitsubishi to scale down operations of its Ralliart division, with the company announcing in March 2010 that it will stop supporting its customer racing programmes and cease production of Ralliart-branded products.

After an 11-year hiatus, Ralliart is back! This was confirmed during Mitsubishi’s FY2020 earnings announcement, where the company wants to bring back what it describes as “Mitsubishi-ness driving.”

Mitsubishi revives the Ralliart brand – custom-made accessories and re-entry into motorsports confirmed

“For customers who wish to experience our Mitsubishi-ness, we will launch custom-made accessories for our model lineup as well as re-entering motorsport events around the world,” said Mitsubishi CEO Takao Kato in a report by Forbes.

Further details about division’s return are scarce for now, but the presentation slides suggest the Triton will be one of the models that will get the Ralliart treatment. A string of new Mitsubishi models could also go through the same process, with electrification likely being involved. Welcome back, The Spirit of Competition.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • RWAMIHIGO Barthazar on May 12, 2021 at 1:02 pm

    That’s better together

    Like or Dislike: Thumb up 3 Thumb down 0
  • Donno on May 12, 2021 at 2:39 pm

    Is it too little, too late?

    Unless it is coming out with a car that will revive the Lancer Evolution name, something that would be similar to the Toyota GR Yaris. With the Lancer not having a new model for ages, that looks unlikely.

    Now with Renault having a dedicated motorsport brand with Alpine, maybe Ralliart could piggyback on that?

    Sporting allocations of the alliance would be :
    With Alpine primarily in F1, with rally secondary
    NISMO primarily LeMans and GT racing
    Ralliart with Rally and Rally Raid.

    When they killed Ralliart, they basically killed the essence of what Mitsubishi is all about, which bought the decline of the brand as a whole.

    Like or Dislike: Thumb up 12 Thumb down 1
  • Kancil Hybrid on May 12, 2021 at 2:42 pm

    A very good news. I remember at that time thinking why they want to cease the brand. It is well known all over the world and has huge fan base.

    Like or Dislike: Thumb up 1 Thumb down 0
  • Brian on May 12, 2021 at 4:17 pm

    So Ralliart effectively became yet another bodykit, accessories and sticker maker? So sad for its racing heritage

    Like or Dislike: Thumb up 4 Thumb down 0
  • Brent on May 13, 2021 at 3:03 pm

    I would not be oppose to a Ralliart Xpander

    Like or Dislike: Thumb up 1 Thumb down 0
 

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