Honda Malaysia appoints Hironobu Yoshimura as its new managing director, CEO; succeeds Madoka Chujo

Honda Malaysia appoints Hironobu Yoshimura as its new managing director, CEO; succeeds Madoka Chujo

Honda Malaysia has announced the appointment of Hironobu Yoshimura as its new managing director and CEO from April 1, 2022. Yoshimura succeeds Madoka Chujo, who is headed back to Japan to take on a new role within Honda Motor Company in the sales division of the automobile operations sales supervisory unit.

“I am excited to take up this new role at Honda Malaysia. This unique and diverse nation is truly an important market in the Asia and Oceania region for us at Honda. My predecessors have built the Honda brand to become the success that it is now in Malaysia; as the forerunner in introducing Honda’s advance technology in the region, launching exciting new models and leading the non-national passenger vehicle segment for many years,” commented Yoshimura.

“Most importantly, Honda Malaysia has persevered through and overcame many challenges over the years. I look forward to leading the company in a post-pandemic business environment and to contribute positively towards the growth of the company,” he added.

Honda Malaysia appoints Hironobu Yoshimura as its new managing director, CEO; succeeds Madoka Chujo

Yoshimura brings with him 34 years of experience and has built his expertise in the areas of corporate planning, business planning, marketing as well as aftersales services. Prior to his arrival in Malaysia, he was the president and CEO of Honda Atlas Cars (Pakistan) Limited and has held key roles in other countries like Japan and Thailand.

“I am also pleased to share that based on our internal data, three Honda models have ranked number one in their respective segments for quarter one of 2022. The models are the City, all-new City Hatchback and all-new Civic,” said Yoshimura.

Yoshimura’s predecessor, Chujo, first joined Honda Malaysia in April last year, and although her tenure was brief, the company did attain notable achievements. This includes maintaining its top position in the non-national passenger vehicle segment for the eight consecutive year since 2014, as well as the launch of the City Hatchback in December 2021 and the latest Civic in January 2022. Chujo was also present when the company hit the one-million unit production milestone recently.

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Gerard Lye

Originating from the corporate world with a background in finance and economics, Gerard’s strong love for cars led him to take the plunge into the automotive media industry. It was only then did he realise that there are more things to a car than just horsepower count.

 

Comments

  • 7 seater CRV on Apr 05, 2022 at 2:48 pm

    Mr Hironobu Yoshimura-san….7 seater Honda CRV in Malaysia please….

    Like or Dislike: Thumb up 5 Thumb down 10
    • Rasputin,the mad monk on Apr 05, 2022 at 3:36 pm

      Honda cant be bothered with individual request,Mr 7 seater CRV.
      There are a few top notch car spas that can” convert”a 5 seater to 7 seater.
      Just get your credit card card ready,dude.

      Like or Dislike: Thumb up 15 Thumb down 10
      • As one of those looking to buy a 7 seater SUV, let me say “Pride comes before the fall”.

        Let me remind Proton, out of 10 customers you hear wanting to buy SUV, 3 be happy (silent majority) but 7 be complaining why not 7 seater. Although these 7 represent the minority of overall customers, it is these vocal unhappy 7 that will have (negative) perception on the brand and not buy your cars. Brand reputation takes a long time to build but can easily be ruined in a short time. Just ask Toyota.

        Like or Dislike: Thumb up 1 Thumb down 1
  • Golfer from the East on Apr 05, 2022 at 5:17 pm

    Come here for golf. Enjoy your staycation sir.

    Like or Dislike: Thumb up 4 Thumb down 0
  • Improve QC and aftersales service first then talk about sales.

    Like or Dislike: Thumb up 11 Thumb down 0
  • Dominic on Apr 10, 2022 at 8:18 pm

    Improve the build quality. it is so desperation that some car cause dangerous to family where petrol is leakage inside the car.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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