Boustead Holding Petroleum (BHPetrol) has selected Maxis for its digitalisation exercise that will be implemented for its retail fuel stations across Peninsular Malaysia for an improved retail experience, the two companies said in a joint statement.
Maxis will deploy its managed, software-defined wide area network (SD-WAN) for the powering of BHPetrol’s outdoor payment terminals at each petrol pump as well as at every point of sale system at all of its retail stations on the peninsula, and to date the network provider has rolled out its SD-WAN solution at more than 240 locations, with more to come by the end of the year, it said.
The fuels retailer envisions a ‘Retail of the Future’ experience that requires a reliable, ultra-high-speed network which can be delivered by the Maxis SD-WAN, according to the joint statement. Future opportunities to implement smart retail technologies are being explored by both companies, and these include shopping behaviour analytics, proximity payment, and mobile wallet and biometric authentication solutions.
“This strategic partnership is aligned with our commitment to harness the power of digitalisation in accelerating our growth. We are confident that this partnership will enable us to foster greater innovation, improve operations, and importantly, elevate the overall customer experience at BHPetrol,” said BHPetrol CEO Azizul Azily Ahmad.
“This important partnership enables Maxis to offer our unique capabilities and experience in providing next generation networking technologies. We look forward to working together to support BHPetrol’s digital transformation efforts,” said Maxis CEO Goh Seow Eng.
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Of so many telco, you are partnering with the only one that still cannot roll out 5G. What’s in your head?
5G is monopolised by previous government so none of the carriers actually have 5G that belongs to them. You should thank Maxis revealing that our sub par (non-mm wave) supplied by Ericsson cannot even penetrate through walls unlike many other countries so we are getting played by the supplier here.
Ericsson cannot then change to Nokia lah.
ZTE and Huawei in the houz