Proton, ACO Tech open Proton DX – first automotive digital experience centre in Malaysia in Quill City Mall

Proton, ACO Tech open Proton DX – first automotive digital experience centre in Malaysia in Quill City Mall

Proton along with ACO Tech has officially opened Proton Digital Xperience (Proton DX), the first automotive digital experience centre in the country.

Located in the centre of Kuala Lumpur, Proton DX occupies a 5,275 sq ft space within Quill City Mall where the centre offers visitors interaction with technology as well as leisure and lifestyle elements, and is comprised of six zones in total.

The centrepiece of the Proton DX setup is the Virtual Cockpit which accommodates occupants in a theatre-esque arrangement for the experiencing of smart mobility functions, where occupants will be taken on a virtual drive.

Here, the virtual drive is via an interactive playback of the journey that will take approximately 20 minutes from start to finish, and visitors sampling the Virtual Cockpit will get to sample various voice command features while seated behind a vehicle dashboard; a functioning wireless device charger is located on the centre console in the seating arrangement’s front row.

For those looking for an even more involved experience, there is also an activity zone where visitors can engage in motion sensor-activated games. For refreshments, the Aico Cafe is located near the front of the premises, while the lifestyle products zone feature activewear and lifestyle merchandise from sportswear brand Joma, and these will be joined by official Proton merchandise in the future.

Also available for purchase at Proton DX are wearable electronics and vehicle care as well as household accessories, including the X Watch smart watch that can pair with an Atlas-equipped vehicle and send commands to the compatible vehicle.

These products are in fact available from the Atlas Auto mobile app, though the physical location of the Atlas Mall within Proton DX is aimed at customers who would prefer to have a hands-on sampling of the products on offer through the app. Also available are official merchandise from brands within the wider Geely Group, such as Zeekr and Lynk & Co.

On the street-facing side of the premises is a vehicle delivery bay, though this would not be for regular deliveries; this will in the future be used for deliveries of special commemorative or milestone vehicle units.

“This centre offers an immersive space for everyone to learn about the innovative technologies that go into an automobile and at the same time, provide an experience that goes beyond being on the road. In our efforts to lead the smart mobility industry, we hope to make Proton DX a platform for STEM education. This is part of our commitment to raise the level of technological awareness and knowledge of the nation,” said ACO Tech CEO Li Pu.

Developed by ACO Tech together with Proton and China Construction Bank, Proton DX is open daily from 10am to 10pm, and is located at the ground floor of Quill City Mall on Jalan Sultan Ismail, Kuala Lumpur.

Proton DX by ACO Tech, official images

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.



  • ok lah… at least something lah other than just ambik duit customer for sub-par products all these times

    Like or Dislike: Thumb up 3 Thumb down 0
  • Seriously? on Jun 19, 2023 at 12:52 pm

    The display and mock-up model of the virtual cockpit….. look at the finishing! It is a real indication how good is their product….. feels like being taken for a ride….

    Like or Dislike: Thumb up 1 Thumb down 7
  • proton or aco tech can develop anything they want but they are still left behind other competitors because lack of Android Auto / Apple CarPlay which are essential! Why so arrogant though? X50 or X70 users still have to use their phone to use waze which is reallly lame and no point of putting high res screen when it cant be use at all! What a shame that Proton cant even see what customer want!

    Like or Dislike: Thumb up 7 Thumb down 14
    • Bob Mal on Jun 19, 2023 at 2:27 pm

      Well they thinks they are Huawei wanna-be but forgotten that this is Malaysia and our volume in sales won’t justify for another OS.

      Like or Dislike: Thumb up 3 Thumb down 0
      • Huawei is also not any better. Look at their showroom. Ppl just go in to ask if the latest model running Android. Otherwise, it’s empty.

        Like or Dislike: Thumb up 2 Thumb down 12
  • Mr Fakta on Jun 19, 2023 at 1:34 pm

    Digital experience mall bla bla bla, voice command some more, basic useful Apple CarPlay and Android Auto or even Google Maps also cannot give, do all that wayang.

    Like or Dislike: Thumb up 5 Thumb down 12
  • Proton owner on Jun 19, 2023 at 2:09 pm

    Just give us Apple Car Play la Proton. Aiyo

    Like or Dislike: Thumb up 3 Thumb down 11
  • yusrykru on Jun 19, 2023 at 2:42 pm

    people still go quill city mall??

    Like or Dislike: Thumb up 2 Thumb down 0
  • Notorious PIG on Jun 19, 2023 at 5:42 pm

    Haha kereta Guuly bagi grill engineering sini buka kilang

    Like or Dislike: Thumb up 4 Thumb down 3
  • ROTI CANAI on Jun 19, 2023 at 7:23 pm

    other china brand car can give apple car play android auto dont lie to us with the excuse of china no applecarplay and android auto

    Like or Dislike: Thumb up 13 Thumb down 12

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