ETCM upgrades landmark PJ outlet, now a Nissan 3S Flagship Store with the brand’s latest retail concept

ETCM upgrades landmark PJ outlet, now a Nissan 3S Flagship Store with the brand’s latest retail concept

The landmark Nissan showroom at Jalan Kemajuan in PJ has been given a RM4 million upgrade by Edaran Tan Chong Motor (ETCM) and is now the first ever Nissan 3S Flagship Store in Malaysia. It was officially launched by Nissan president and CEO Makoto Uchida last month.

The building’s sleek new facade has Nissan’s new logo in the centre, and the redesign is in line with the latest Nissan Retail Concept (NRC-NEXT), which aims to innovate Nissan dealerships and deliver ‘world-class service standards’ to Nissan customers across the globe.

More than just a new look, every touch point of an NRC-NEXT-compliant retail facility has been reimagined and refined to deliver ‘excitement and satisfaction to the customer’. ETCM says that the essence of timeless Japanese luxury has been incorporated to a modern yet functional setting in the PJ facility.

“Our new Nissan 3S Flagship Store in PJ is testament to the hard work and dedication of our team, it is also a reflection of our commitment to elevate the experience of our customers when they visit this beautiful facility. We would like our customers to undergo an amazing car-shopping experience from the moment they step into the showroom till they become a proud owner of a Nissan, and thereafter to discover excitement and memorable experiences in their ownership journeys!” said Christopher Tan, sales and marketing director at ETCM.

“NML is honoured to have more than 60 years of long-term relationship with Tan Chong. Today, we are very proud to officiate the opening ceremony of this new retail concept Nissan 3S Flagship Store in Petaling Jaya, as it signifies our commitment to continue delighting Nissan owners for many more years to come,” Uchida said.

“At Nissan, our long-term vision is empowering mobility and beyond, as part of Nissan Ambition 2030. We want to transform Nissan to become a sustainable brand that is truly needed by customers and society. To achieve this, we will continue to work with our dealers and partners to deliver the best and most innovative products and services, as well as providing a more integrated, tailor-made Nissan customer experience,” the Nissan chief added.

The 43,000 sq.ft. facility has a showroom that fits eight vehicles. Interestingly, ETCM is taking a different approach from some other marques when it comes to retail – “at a time when automotive customer service is becoming more impersonal, ETCM is committed to engagement on a personal level as vehicle purchases are important acquisitions in Malaysia,” the company says.

There are also two new vehicle delivery bays, three EV chargers, a spacious customer reception area, WiFi, private discussion booths and a kids room. For after sales, a service concierge has been set up to offer immediate assistance at the entrance of the service centre, complemented by a newly-furnished reception area.

The SC itself has 25 general service bays with hoists, as well as dedicated bays for air-con and wheel alignment services. There are also individual rooms earmarked for EV repairs and vehicles that may require extensive remedial work. Up to 100 vehicles can be serviced daily by the experienced 25-member team. The Nissan 3S Flagship Store is open seven days a week, including public holidays.

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Danny Tan

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.



  • Showroom is the only thing about ETCM thats new and fresh. Cant say the same about their model lineup.

    Like or Dislike: Thumb up 27 Thumb down 0
  • Peppa on Sep 04, 2023 at 1:27 pm

    Refresh your product line up ASAP. Stupid tan chong

    Like or Dislike: Thumb up 15 Thumb down 0
  • Ativa, WR-V rival, nope

    X50, Corolla Cross, HR-V rival, nope

    Fortuner, Everest rival, nope

    Many lucrative segments ETCM missing out from

    Like or Dislike: Thumb up 18 Thumb down 1
  • TC still selling old model car , Thailand new Almera May23 here waiting for what ?
    Taiwan new X-trail e-power ,Japan new Serena e-power.
    Malaysia 2025 or 2026 , then potential buyer will go for Tesla Model Y and 3 .

    Like or Dislike: Thumb up 10 Thumb down 0
  • Latest state-of-the art flagship 3S Nissan store displaying old or obsolete Nissan models…

    Like or Dislike: Thumb up 16 Thumb down 0
  • No Fukushima nuke waste,please. on Sep 04, 2023 at 3:47 pm

    I think the Bermaz group has overtaken Tanchong by now.
    It is not easy managing the step children ” Kia and Peugeot” abandoned by the failed Naza dudes.
    ETCM has been around for 5 decades,and look at the deplorable sales of Nissan.

    Like or Dislike: Thumb up 10 Thumb down 2
  • Mr Fakta on Sep 04, 2023 at 6:14 pm

    Why bother, there’s only one model that is selling which is the Serene. Not like you have a dozen latest model selling. Btw where is the latest Nissan Z, Qashqai, X-trail and Patrol?

    Like or Dislike: Thumb up 9 Thumb down 0
  • Ur moms car on Sep 05, 2023 at 8:29 am

    Did tan chong cares more about their dealers than the products they selling

    Like or Dislike: Thumb up 2 Thumb down 1
  • Wenger AuYong Park Wan on Sep 05, 2023 at 8:57 am

    Flagship scammer for many years. Last time mid 2000 they sell Sentra for 90+k which I think is 40k overpriced. Now selling 9k use car.

    Like or Dislike: Thumb up 7 Thumb down 0
  • DurianPortugis on Sep 05, 2023 at 12:47 pm

    Lanchoship la TCM

    Like or Dislike: Thumb up 5 Thumb down 1
  • ROTI CANAI on Sep 05, 2023 at 7:11 pm

    showroom new but jual vanette aje

    Like or Dislike: Thumb up 5 Thumb down 0

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