Proton expects to the new S70 sedan – officially launched yesterday – to outsell the X50, as declared by VP of sales Edmund Lim in the press conference at the Axiata Arena. That’s some goal, seeing how popular the SUV is in the market.
Lim explained that sales of the B-segment SUV is currently around 2,000 units per month, whereas the target for the S70 sedan – which shares its BMA platform and 1.5L MPI turbo engine with the X50 – is between 2,000 to 3,000 units per month. If successful, the S70 will take over from the X50 as Proton’s second best-selling model after the Saga.
Where does 2,000 units put the S70 – priced from RM73,800 to RM94,800 – in the B-segment sedan arena? Not enough to topple the Honda City from the top of the B-segment mini league based on current figures, as it’s averaging around 2,400 units a month.
However, there can only be so many car buyers at the same price range every month, and if more people opt for the S70 over the two similarly-priced Japanese-badged sedans in the City and Vios, the Proton may end up outselling them too. Only time will tell.
But sales victory in the C-segment sedan market is virtually assured. With sales of 2,000 units a month, the S70 will outsell current leader Honda Civic by many folds, which is a given when the car is priced like a City. This is pretty much the same scenario as the X70 – Proton put its first Geely product in the CR-V segment with HR-V pricing.
The Proton S70 comes in four variants, and they are the Executive, Premium, Flagship and Flagship X. The entry-level Executive kicks off the range at RM73,800, while the Premium sells for RM79,800. For many, the Flagship is where the S70 range truly starts, and it’s yours for RM89,800. If you want a sunroof, dashcam and the exclusive Quartz Black paint, the Flagship X is priced at RM94,800 on-the-road without insurance.
Full launch report, walk-around video and live galleries of all four S70 variants here.
GALLERY: Proton S70 1.5T Flagship X
GALLERY: Proton S70 1.5T Flagship
GALLERY: Proton S70 1.5T Premium
GALLERY: Proton S70 1.5T Executive
GALLERY: Proton S70 brochure and price lists
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X50 > the rest
hahaha…if can, they also want to put the car under D-segment too, given low sales figure in that segment. They will then claim victory when the car sales figure more than other D-segment.
Remember how they positioned Savvy to fight with Myvi and later move it to fight with Kelisa when Myvi sales skyrocketed. Decades old tactic.
And then got gang raped by the Peroduas…?
I remember…
Nahh, Perodua is a virgin. Still serving B40, being slave to Toyota.
C-Segment pretender
So city and vios need not worry. The sales will come from potential X50 buyers… haha cannibalise its own business
For a car priced at RM74k, the steering should be leatherette instead of urethane. I don’t mind the lack of other features but for something that I will hold for the whole journey, it should not feel cheap
Vios and city low spec all come with urethane steering also, and that’s like 80k+
waiting for service package pricing.
RIP Honda City
More likely to cannibalize Vios sales.
You don’t even know what cannibalize mean, nor why people are using it here
Doubt it.
Do you think the sales number is unlimited? the right representative is a full size cake only and not unlimited customers.if City’s sales is 2400… total market share is 3000. and proton takes 2000 of the whole pie then they become leader lo. not necessary must be 2500… got pass econ?
Hahahhahaahahahaha average smartest people in MY. No wonder 100k low spec WRV got buyers.
Your point being?
If S70 needs people with IQ150 to appreciate, good luck targeting that segment.
Don’t get too carried away. Let’s see how it fares in 2-3 years.
must be fake news lel. I heard SA says they have secure 85k++ booking on the first day, and expect can sell 50-60k unit per months
The Power of Dreams
HAHAHAHHAHAHAHA