The car rental industry is facing high demand this festive season despite the current economic situation, with customers willing to pay up to RM5,000 a day to rent luxury vehicles. Speaking to Harian Metro, Hafiz Johari, the owner of Dino Car Rental, said he set began his car rental business as demand remained high, especially during festive seasons and school holidays.
Hafiz added that he started his new venture with seven partners after his electrical company wrapped up during the Covid-19 era, initially offering his own cars which were a Perodua Axia and Bezza. “Seeing the potential of this industry, my partners and I did not look back but instead expanded our services to include rental vehicles with drivers,” he told the new outlet.
To cover a wide range of budgets, Dino Car Rental offers six segment categories ranging from a rental rate of RM100 per day to RM5,000 per day. “We have six categories: budget, mid-range, luxury, lifestyle, SUVs and MPVs. The prices range from as low as RM100 per day to RM5,000 per day, with discounts on regular days for customers who make reservations for seven days,” Hafiz explained.
“During the festive season, there is demand for all segments, but the most popular choices are the Toyota Vellfire and Toyota Alphard, which have been fully booked since January due to their spacious design and comfort for long journeys, especially when traveling with large families and elderly passengers,” he added.
Local cars like the Bezza, Axia, Myvi and Alza, which are more affordable to rent, are preferred among those who migrated to the city, although there are customers who opt for something fancier. “Some prioritise style and are willing to pay high prices ranging from RM1,500 to RM5,000 per day to rent luxury vehicles such as the Ford Mustang, a BMW, a Mercedes-Benz, the Mercedes-AMG G63, Porsches and Lamborghinis,” Hafiz said.
“For those working abroad, they usually book for longer periods, up to a month, when returning for festive holidays,” he continued, noting that all Dino Car Rental vehicles have been fully booked for Hari Raya.
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Since toll is free we can afford RM5k. Wow, it look like previous gomen rakyat cannot afford much but now..
And many claims no money here and there but hey wasting money feels good and then go and tell again no money.
Balik raya tak boleh malu
Smart businessman. He knows desires to breed and showing off are above everything else.
Maybe the tagline is “Bergaya di Hari Raya”? When balik kampung, people want to show their jiran kampung their nice (rental?) cars. To show how successful their businesses are and justify them leaving their villages to make a new life in the city.
Raya dgn Gaya…
Duit dia.. sukahati dia lah. Janji ada gaya.. Hahahah
As long as they can afford the rent… Its individual to prioritize their spending
Lepas raya bayar, raya stylo dulu
Good choice,
Sometime rent is better than Loan.
The very same people begging gomen for special EPF withdrawals
Good business model to cater for a certain segment of society who has high taste. Kudos to Dino.
I enjoy reading this type of news because i love to see how foolish some people can be. it is even more enjoyable to read when you see these people get into financial problems and i always have a good laugh.
this car rental can make money kaw2 during raya only, in normal day nobody would rent a car for 5k perday except event or wedding. the popular one alphard n vellfire, could be 500-800 perday. but usually for raya people rent for a week, after discount can get rm5k or less for a week. guna kaw2 punya, after seminggu pulang balik. smart actually, because you just wasted rm5k, while if you own the car by loan, the cost is more than 5k including maintenance, insurance and all hidden cost. nowadays, people are smart. they know if you own or rent the car. but people dont care and dont even ask, because as long as you can pay rent 5k for a car, that shows you have money. but, please dont similarized this like own or rent the house. owning the house is better than rent, because nobody can rent house for a week or month only.