Proton Global Modular Architecture – GMA platform to base five new eMas models, including PHEV and EV

Proton Global Modular Architecture – GMA platform to base five new eMas models, including PHEV and EV

At today’s unveiling of Proton’s EV brand and logo, the national carmaker announced that it is developing its Global Modular Architecture or GMA. This architecture will form the basis of five new models from the brand including internal combustion, plug-in hybrid and battery-electric models, said Proton CEO Li Chunrong.

According to the presentation slide, there are five GMA-based models in the pipeline. Joining the Geely group of companies allowed Proton access to the group’s latest technology, “allowing us to to integrate new features into our products for our customers,” Li said. “These models are designed to be manufactured in Malaysia for the local market and global exports,” said the CEO.

The key to that objective is the Global Modular Architecture (GMA) that is being developed for the next generation of Proton models, the CEO of Proton said. “GMA will be our main platform and it will provide the base for many new models, including PHEV and BEV models,” he added.

Proton Global Modular Architecture – GMA platform to base five new eMas models, including PHEV and EV

The first Proton eMas model, being based on the Geely Galaxy E5, predates the Proton GMA product plan

Being Proton’s own modular platform, this will be capable of housing internal combustion, plug-in hybrid and battery-electric powertrains. Proton has big plans for the GMA platform that is intended for models made locally in Malaysia for domestic consumption as well as for export markets, targeting a combined annual production volume of 200,000 units.

The first battery-electric vehicle to come from the new Proton eMas sub-brand will predate Proton’s GMA-based product plan, given that it will likely be based on the Geely Galaxy E5 that is built on the Global Intelligent New Energy Architecture. The GEA platform is adapted from Geely’s Sustainable Experience Architecture (SEA) family which supports not just full EVs, but also range extender, PHEV and methanol powertrains.

As the Galaxy E5 measures 4,615 mm long, 1,901 mm wide, 1,670 mm tall and has wheelbase of 2,750 mm, this makes it a mid-sized SUV in the size region of a Honda CR-V, which means that the first eMas will not be a small vehicle and therefore, not cheap. This could open the door for the first Proton GMA platform-based model to fly the flag as Malaysia’s rahmah, or affordable EV.

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Mick Chan

Open roads and closed circuits hold great allure for Mick Chan. Driving heaven to him is exercising a playful chassis on twisty paths; prizes ergonomics and involvement over gadgetry. Spent three years at a motoring newspaper and short stint with a magazine prior to joining this website.

 

Comments

  • ROTI CANAI on Jun 12, 2024 at 8:49 pm

    yes ev cars. but whats the maintenance like? still have to pay rm 300 every 10k to let some guy see see and say ok even though everything is not ok?

    Like or Dislike: Thumb up 12 Thumb down 17
    • Clean King on Jun 13, 2024 at 9:03 am

      So far not maintenance. Just check check and update software. So far free je if you buy new. Kereta smooth, hassle free compared to ICE. Sedap giler tak payah gi stesen minyak. Your house is your petrol station.

      Like or Dislike: Thumb up 15 Thumb down 10
    • UNker on Jun 13, 2024 at 9:46 am

      of cos la, to change Kanina air filter not cheap..see see look look, also not free, got hourly rate..

      Like or Dislike: Thumb up 4 Thumb down 0
  • Peppa on Jun 12, 2024 at 10:48 pm

    So it is geely-derived platform? Embarassing

    Like or Dislike: Thumb up 16 Thumb down 12
    • Pro-Palestine on Jun 13, 2024 at 9:01 am

      What is so embarassing. Learning from people that knows better only makes one better. Are you too proud to learn? Now you know why you are miskin and stuck where you are

      Like or Dislike: Thumb up 16 Thumb down 9
      • It is embarrassing because the deputy CEO said the Proton EV will not be a rebadged car. But now it’s looking like the first car will be rebadged.

        Like or Dislike: Thumb up 9 Thumb down 1
      • It IS embarrassing! Proton have worked with many companies in the past like Mitsubishi, Lotus, Renault, Suzuki, Honda, and now Geely, and yet they still can’t make their own cars! how much more learning do they really need? You would think that they might have picked up something from them but nope, in the end still nothing. Hyundai started out at about the same time as Proton and look where they are now. this of course also applies to Perodua!

        Like or Dislike: Thumb up 10 Thumb down 2
        • opmanmy on Jun 14, 2024 at 8:09 am

          Like they say…jack of all trades…master of nothing. All boils down to laziness and spoon fed mentality. Keep it up ya…jaguh kampung!

          Like or Dislike: Thumb up 1 Thumb down 1
      • Pro yr cb on Jun 13, 2024 at 11:45 pm

        Shame. Semua china made

        Like or Dislike: Thumb up 5 Thumb down 0
  • opmanmy on Jun 13, 2024 at 7:52 am

    Enough of marketing BS la! We had been hearing all these sort of platform, engine, bla bla…but nothing much had been materialized. And now another one?! C’mon.

    Like or Dislike: Thumb up 13 Thumb down 3
  • Mahindu on Jun 13, 2024 at 8:47 am

    Why no 04 model,it 1.2.3.5.6?

    Like or Dislike: Thumb up 4 Thumb down 0
  • normal_user on Jun 13, 2024 at 9:12 am

    This GMA would be akin to Perodua’s DNGA, a more economical derivative of the more sophisticated platform.

    In the end, Proton is somewhat Skoda to VW, as what its master, Geely envisioned 5-6 years ago. Hopefully the battery, motor, engine generator (HEV), inverter & other auxiliaries are as reliable.

    Like or Dislike: Thumb up 9 Thumb down 0
  • How Much did PROTON paid for GEELY GMA on Jun 13, 2024 at 9:29 am

    PT dun know

    NEVER cross the Mind

    Like or Dislike: Thumb up 1 Thumb down 2
  • proton doesn’t develop anything. they just tune suspension and change grill and logo. back to square one. also, after sales service still suck

    Like or Dislike: Thumb up 17 Thumb down 2
  • ANWAR MENANG RAKYAT DIKENCINGKAN on Jun 13, 2024 at 9:46 am

    ya, they need to keep bullshitting so that the people can be confused, misled and these corporations can earn from the masses!!

    Like or Dislike: Thumb up 17 Thumb down 2
  • Boy Racer on Jun 13, 2024 at 10:20 am

    A step in the right direction for Proton. Hopefully not two steps back after.

    Like or Dislike: Thumb up 2 Thumb down 4
  • kckfen on Jun 13, 2024 at 10:24 am

    GIve us a extended range EV

    Like or Dislike: Thumb up 2 Thumb down 0
  • mental on Jun 13, 2024 at 11:23 am

    those pocket deep and mentally ready to accept ev buy la…

    those not ready don’t buy la…

    no point talking so much…

    Like or Dislike: Thumb up 5 Thumb down 1
  • e.MAS on Jun 13, 2024 at 12:48 pm

    A new star is born

    Golden era is Here

    Like or Dislike: Thumb up 3 Thumb down 4
  • How Good is E.MAS on Jun 13, 2024 at 4:43 pm

    1 charge can go 10 rounds in Sepaeng racetrack?.

    Like or Dislike: Thumb up 0 Thumb down 0
  • Why start with a model larger than Atto 3 and Proton X70?
    We need good EV below RM80k for wider adoption, aside from accessible charging.

    Like or Dislike: Thumb up 1 Thumb down 0
 

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